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What is Astra by Redbox Mobile?

Astra by Redbox Mobile delivers specialized services in mobile app marketing, with a strong focus on Apple Search Ads optimization through its innovative platform, Astra. This AI-driven solution automates campaign management and reporting, allowing marketers to minimize manual intervention while maximizing results. Astra leverages machine learning to continuously discover and evaluate new keywords, optimize bids dynamically, and intelligently pace budgets by scheduling spend throughout different times of the day. The platform’s Astra Experiments feature offers a robust framework for A/B testing custom product pages and ad creatives, providing quick, consolidated reporting to inform decisions. It supports multi-placement advertising strategies and advanced keyword reporting by integrating seamlessly with mobile measurement partners to track revenue and performance metrics such as ROAS and share of voice. Astra’s collaborative dashboard enhances team workflows by enabling comprehensive data visualization and comparisons across campaigns, regions, and ad formats. Since winning the Most Effective UA Platform award in 2023, Astra has become known for boosting campaign efficiency by about 30% and delivering better budget performance. Redbox Mobile also provides expert support to help clients transition easily from previous Apple Search Ads platforms, guiding them through demos, free trials, and personalized onboarding. Additionally, the company keeps users informed about security with active phishing alerts and provides ongoing insights through a blog and events. Overall, Astra by Redbox Mobile combines technology, creativity, and customer service to help app marketers drive growth through smarter, automated Apple Search Ads campaigns.

What is AppAds?

An integrated platform for automating Apple Search Ads campaigns that evaluates, interacts with, and assigns analytics, ensuring that users' campaigns achieve prominence in the App Store search rankings. If you’re looking to enhance your app's visibility in the Apple Store and explore additional advertising opportunities, consider using appads! Our platform allows you to oversee your Apple Store advertising campaigns effortlessly, and includes a keyword planner designed to assist you in identifying effective keywords. Additionally, we offer an automated optimization tool that streamlines account management, paired with professional insights to maximize your advertising efforts. With our comprehensive features, you can take your app promotion to the next level.

Media

Media

Integrations Supported

Apple Search Ads

Integrations Supported

G2

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

iPhone
iPad
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Redbox Mobile

Date Founded

2013

Company Location

United Kingdom

Company Website

redboxmobile.com/platform/

Company Facts

Organization Name

AppAds

Company Location

China

Company Website

www.appads.ai/

Categories and Features

Mobile Advertising

Not specified

Categories and Features

Ad Optimization

Not specified

App Store Optimization (ASO)

Keyword Research Tools
Reporting / Analytics

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