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What is Attributy?
Campaign optimization driven by AI utilizes advanced deep learning algorithms to tailor marketing strategies for distinct user profiles. It's important to recognize that not every conversion occurs immediately; instead, Attributy examines historical user data over several months to pinpoint any critical interactions that may have swayed a buying decision. This analysis enables dynamic attribution algorithms to create a precise representation of the value each channel contributes. However, these tools are ineffective for single-channel attribution. Many marketers tend to overlook the significance of each measured channel and fail to appreciate the cumulative, long-lasting impact of a comprehensive campaign. By concentrating on the user, Attributy's artificial intelligence algorithm tracks each customer's journey from the first interaction to the final purchase. This approach ensures that every advertisement receives credit that accurately reflects its actual contribution to customer conversions, ultimately enhancing the overall effectiveness of marketing efforts. As a result, businesses can make more informed decisions that lead to improved return on investment.
What is Airbridge?
Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.
Integrations Supported
Integrations Supported
Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific
API Availability
API Availability
Has API
Pricing Information
Free Basic
The client will be charged after 100,000 impressions for the free package
Free Version
Free Trial Offered?
Pricing Information
Prices based on daily active users
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Not specified
Training Options
Documentation Hub
Online Training
Training Options
Not specified
Company Facts
Organization Name
Attributy
Date Founded
2018
Company Location
United States
Company Website
attributy.com
Company Facts
Organization Name
AB180
Date Founded
2015
Company Location
South Korea
Company Website
www.airbridge.io
Categories and Features
Ad Optimization
Not specified
AI Advertising
Not specified
Customer Journey Mapping Tools
Attribution Modeling
Behavioral Analytics
Marketing Attribution
Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking
Categories and Features
Ad Fraud Detection
Not specified
Click Fraud
Not specified
Marketing Attribution
Not specified
Mobile Measurement Partners (MMP)
Not specified