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What is Azure AI Personalizer?

Elevate your conversion rates and boost user engagement by leveraging the distinctive reinforcement learning features that Azure offers for timely and relevant product recommendations. By executing just two API calls, you can highlight exceptional content, adjust layouts, and customize offers for each user with ease. The AI Personalizer, part of Azure AI Services, functions as a robust standalone personalization tool or can effortlessly enhance current ranking systems, making it accessible even for those without advanced machine learning expertise. This capability allows businesses to provide increasingly pertinent experiences to their customers, evolving intelligently based on user behavior. You can enhance click-through rates on your home pages, create personalized channels, or optimize coupon offerings and their terms. The AI can pinpoint strategies that deliver the best outcomes, ensuring that you stay aligned with changing trends. In contrast to conventional recommendation systems that offer a narrow range from a large inventory, AI Personalizer guarantees that users receive the most suitable options with every interaction in your application. The integration process is simple and requires just two lines of code, enabling you to track prediction accuracy and make necessary adjustments to improve results. This remarkable flexibility empowers you to effectively address customer desires and preferences, creating a more engaging and responsive user experience, thereby fostering stronger customer loyalty over time.

What is AB Tasty?

AB Tasty stands at the forefront of AI-driven experience enhancement, enabling brands to refine customer interactions on websites and mobile applications through the use of personalization, experimentation, and tailored recommendations. By merging both web and API services into a unified platform, AB Tasty equips companies with the tools needed to create fluid and engaging customer experiences. The platform's design aims to unify the efforts of digital, e-commerce, and product teams, ensuring they work harmoniously towards achieving revenue objectives while optimizing digital encounters. Established in 2013, AB Tasty boasts an impressive roster of clients, including prestigious names like Kering and McDonald's, along with renowned brands such as L'Oreal, Disneyland Paris, and LVMH. With a presence in 12 locations across North America, Europe, and Asia Pacific, AB Tasty continues to expand its influence in the world of experience optimization. Their innovative solutions are helping brands not only meet but exceed customer expectations in an increasingly digital marketplace.

Media

Media

Integrations Supported

AT Internet
Air360
Azure AI Services
Beamy
Canopy
Commanders Act
Constant Contact Lead Gen & CRM
Contentsquare
Desktop.com
FuseCommander
GetQuanty
Microsoft Azure
Microsoft Clarity
Nekton.ai
Rambox
ReachFive
Replenit
Stackreaction
TrustCommander
WordPress

Integrations Supported

AT Internet
Air360
Azure AI Services
Beamy
Canopy
Commanders Act
Constant Contact Lead Gen & CRM
Contentsquare
Desktop.com
FuseCommander
GetQuanty
Microsoft Azure
Microsoft Clarity
Nekton.ai
Rambox
ReachFive
Replenit
Stackreaction
TrustCommander
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$1 per 1,000 transactions
Free Trial Offered?
Free Version

Pricing Information

$42.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

azure.microsoft.com/en-us/products/ai-services/ai-personalizer/

Company Facts

Organization Name

AB Tasty

Date Founded

2009

Company Location

France

Company Website

www.abtasty.com

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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