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What is Basis DSP?

Basis DSP is unique as the only demand-side platform that combines search, social media, and direct site advertising within a single interface. It provides access to an extensive programmatic ecosystem teeming with varied inventory, specifically targeted audiences, and rich data sets, enabling users to seamlessly plan, purchase, and manage their advertising campaigns. The platform’s compatibility with multiple search, social, and advertisement server tools allows media professionals to devise and implement their digital media strategies with enhanced efficiency. In addition, the platform's billing automation feature simplifies the reconciliation of delivery metrics and streamlines the creation and processing of invoices. Users benefit from the capability to plan, negotiate, and oversee custom private marketplace (PMP) deals with several leading publishers directly from the Basis interface. The presence of a sophisticated artificial intelligence engine within Basis improves campaign performance by offering options for algorithm-based or machine learning optimizations that aid in automated data analysis. Moreover, Basis provides connectivity to top industry exchanges and access to a diverse array of over 25,000 audience segments, derived from more than 30 data sources, which ensures flexible and user-friendly targeting solutions for inventory and data. This all-encompassing approach is designed to help advertisers maximize their effectiveness in digital marketing campaigns, ultimately leading to improved ROI and campaign success. With its innovative features and user-centric design, Basis DSP positions itself as an invaluable tool for today’s marketing professionals.

What is Admixer?

We simplify the process of ad management for users. Our AdServer is designed to handle both inventory and demand efficiently. Our comprehensive technology stack caters specifically to Ad Network Owners and Media Holdings. It includes an integrated data management tool for audience collection and segmentation, enabling more targeted advertising strategies. Our proprietary RTB platform is rich in features, providing access to extensive inventory sources, transparent tools for campaign management, and exceptional targeting options. We deliver optimal enterprise-level ad tech solutions that facilitate effective programmatic purchasing. Additionally, Admixer.HB+, our header-bidding platform, empowers publishers to enhance their ad revenue significantly. With Admixer.HB+'s competitive marketplace, intuitive management tools, and emphasis on user experience, publishers can successfully meet their digital advertising objectives while maximizing their income potential.

Media

Media

Integrations Supported

Adloox
Clearboard
Eyeota
Peer39
Proximic by Comscore

Integrations Supported

Bucksense
Dataddo
IngeniousPlex
Voluum DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Online Training

Company Facts

Organization Name

Basis Technologies

Company Location

United States

Company Website

basis.net/technology/dsp

Company Facts

Organization Name

Admixer

Date Founded

2008

Company Location

United Kingdom

Company Website

admixer.com

Categories and Features

Categories and Features

Ad Management

Not specified

Ad Networks

Not specified

Ad Server

Ad Inventory Management
Ad Optimization
Banner Management
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Not specified

Display Advertising

Not specified

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