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What is Basis?

Basis DSP distinguishes itself as a unique demand-side platform that unifies search, social interaction, and direct site engagement within a single, streamlined interface. Users benefit from access to an extensive programmatic ecosystem rich with varied inventory, audience categories, and detailed data sets, alongside robust tools for strategizing, purchasing, and overseeing their advertising initiatives. By combining full process automation with the complexities of programmatic digital media planning and execution, Basis DSP significantly boosts efficiency for media professionals. Its seamless integration with multiple search engines, social networking platforms, and ad servers enables users to craft and deploy impactful digital media strategies effectively. The platform's billing automation capabilities further facilitate the reconciliation of delivery metrics while simplifying invoice generation and payments. Users are empowered to strategically negotiate and track custom Private Marketplace (PMP) agreements with leading publishers directly from the Basis interface. Moreover, the sophisticated artificial intelligence functionalities of Basis DSP enhance campaign performance, offering choices for both algorithmic and machine learning optimizations that aid in automatic data evaluation. This extensive array of features guarantees that advertisers can not only reach their objectives with greater efficiency but also adapt their strategies in real time to changing market conditions. Ultimately, Basis DSP provides a holistic approach that empowers users to navigate the complexities of digital advertising with confidence.

What is AdTech Europe?

AdTech Europe presents an all-encompassing programmatic demand-side platform (DSP) designed for companies that prefer to oversee their advertising initiatives independently instead of depending on third-party technologies. Clients have the flexibility to choose between a DSP License, which indicates licensed ownership, or a complete Acquisition that grants them the entire source code for extensive customization possibilities. Both options provide unlimited queries per second (QPS) without any additional query fees, access to a wide array of over 1,000 supply-side platform (SSP) integrations, and ensure compatibility with OpenRTB and XML protocols, as well as seamless integration with ad exchanges (ADX). The platform's attributes include white-label branding, an AI-driven automation suite, a reseller plugin, onboarding support, and ongoing updates throughout the duration of the service. It accommodates a diverse range of ad formats such as display, native, push notifications, pop-under ads, and video, along with comprehensive fraud filtering and third-party verification integrations. In addition, a plug-and-play White Label DSP Software as a Service (SaaS) option is offered, beginning at $500 per month. Beyond these core services, AdTech Europe also excels in developing custom ad technologies, providing AdOps outsourcing services, and safeguarding against ad fraud, thereby equipping clients with a thorough range of solutions tailored to their advertising requirements. Their dedication to innovation and the success of their clients positions them as a key player in the ad tech industry, making them an indispensable ally for businesses striving to navigate the complexities of digital advertising.

Media

Media

No images available

Integrations Supported

Supermetrics

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Basis

Company Location

United States

Company Website

basis.com/technology/dsp/

Company Facts

Organization Name

AdTech Europe (3DMA Ltd)

Company Location

Bulgaria

Company Website

adtech.eu

Categories and Features

Advertising

Not specified

Media Planning

Not specified

Categories and Features

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