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What is Bluedot?

Utilizing location technology can significantly enhance your mobile loyalty initiatives and customer relationship management strategies. Loyalty programs frequently suffer from a lack of clarity and consistency, particularly when comparing online engagement to in-person experiences. By leveraging geolocation, businesses can link customer profiles with their actual behaviors in the physical world, fostering a more integrated experience across various platforms. This approach not only simplifies the process for customers wishing to redeem rewards but also alleviates the manual effort required for participation. By automating reward systems based on customer locations—whether they are walking into a store, using a drive-thru, or navigating through a shopping area—both customers and employees benefit from a seamless interaction. Customers no longer have to struggle to recall their phone numbers or search for loyalty cards, while staff can avoid the hassle of verifying loyalty credentials for every individual. Moreover, geofencing technology enhances the likelihood of customers developing a strong affinity for your brand, making it a powerful tool for fostering loyalty. Ultimately, embracing these advancements can lead to a more satisfying experience for everyone involved.

What is AppCard?

AppCard has revolutionized the landscape of customer analytics, moving beyond the limitations of conventional loyalty programs. This all-encompassing and intuitive customer retention platform is crafted to deliver marketing campaigns that are finely tuned to your specific business and target audience. At its core is an advanced AI called "Pinky," which is specially designed to cater to the unique requirements of brick-and-mortar stores and grocery outlets, utilizing artificial intelligence to glean significant insights about customers during their shopping experiences. By harnessing sophisticated data collection methods and machine learning techniques, AppCard ensures that you can convey the most relevant message to each customer at the perfect moment. Furthermore, the platform not only compiles and integrates item-level purchasing data alongside customer profiles but also processes this information through Pinky, resulting in an in-depth comprehension of your clientele. The loyalty system employed by AppCard is driven by a groundbreaking algorithm that marks a significant advancement in loyalty and rewards programs, thereby boosting customer interaction in unprecedented ways. With its innovative approach, AppCard is not just about retaining customers; it actively cultivates lasting loyalty, ensuring that retail businesses can thrive in a competitive market. In essence, AppCard signifies a pivotal evolution in how retailers engage with their customers, setting a new standard for the industry.

Media

Media

Integrations Supported

Airship
Braze
CleverTap
IT Retail POS
Olo
Salesforce Marketing Cloud
mParticle

Integrations Supported

Airship
Braze
CleverTap
IT Retail POS
Olo
Salesforce Marketing Cloud
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bluedot Innovation

Date Founded

2013

Company Location

United States

Company Website

bluedot.io

Company Facts

Organization Name

AppCard

Company Location

United States

Company Website

appcard.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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