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What is Braight?

Revolutionize your business with cutting-edge and adaptable AI-driven solutions that exceed traditional approaches, while simultaneously improving the accuracy of your scoring process through our state-of-the-art predictive technology. We deliver unique and trustworthy online behavioral insights into client activities. Braight's AI-enhanced customer segmentation tool provides a deep comprehension of customer behaviors via advanced segmentation and predictive analysis of vast online behavioral data. This innovative solution is tailored to boost revenue from cross-selling initiatives by identifying which clients are most inclined to engage. Moreover, our refined segmentation strategy enables clients to more efficiently classify and target their audiences, leading to increased message personalization and improved response rates in digital marketing efforts. By utilizing these solutions, companies can acquire essential insights into the past, present, and future behaviors of their customers, ultimately promoting more informed decision-making and heightened customer interaction. Adopting these AI advancements not only optimizes operations but also nurtures a stronger bond with your target audience, paving the way for future growth. In a rapidly evolving market, it is crucial to stay ahead by integrating such innovative technologies into your business model.

What is AIM?

Defining the various first-party data segments that arise as your business progresses can be quite a daunting task. Smart Segmentsâ„¢ enable you to strategically aim at your audience in the future with efficient conversion campaigns that utilize both behavioral and contextual elements. AIM gathers a vast array of insightful information, such as geo-targeting, user behaviors, actions, timing, environmental conditions, referral sources, language preferences, search queries, and URL histories. By simply adding a small piece of code to your website, AIM takes over the meticulous job of improving the intelligence shown on your dashboard. This method provides a solid foundation for starting personalization without incurring additional costs. If you are contemplating a shift in your CMS or CRM, there's no need for concern; just make sure AIM is deployed consistently across all platforms for a smooth transition. To successfully market your offerings and connect with customers, it is crucial to have a thorough comprehension of their identities. Data that resides unnoticed within a CRM or analytics platform fails to provide actionable insights. AIM streamlines the delivery of personalized marketing to your brand, making it both accessible and efficient. With AIM in your toolkit, you can adeptly maneuver through the intricacies of customer engagement and customize your strategies to cater to their distinct needs, ensuring a more effective marketing approach. Ultimately, this leads to stronger customer relationships and enhanced brand loyalty.

Media

Media

Integrations Supported

EY Cloud Data IQ
Google Cloud Platform
Microsoft 365
dbt

Integrations Supported

EY Cloud Data IQ
Google Cloud Platform
Microsoft 365
dbt

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Braight

Company Location

United States

Company Website

braight.tech/

Company Facts

Organization Name

CloudEngage

Date Founded

2013

Company Location

United States

Company Website

cloudengage.com/aim/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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