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What is Brand Networks (BN)?

Brand Networks (BN) is leading the way in the realm of employee-generated content marketing by expertly managing large-scale programs that involve employees and local influencers for prominent brands and retailers across the globe. Their cutting-edge AI-driven platform allows employees and local teams to create authentic content, which greatly boosts engagement. Consequently, branded posts can achieve as much as 24 times the number of shares, and companies utilizing this strategy have seen impressive results, including a 27% rise in online engagement and a 19% increase in sales during their first year. With over 15 years of experience in media planning, BN employs advanced AI machine learning to effectively strategize and execute campaigns on both local and national scales, featuring four key modules. These modules encompass BN Influencer for promoting employee advocacy, BN AdTech which emphasizes AI-enhanced campaign strategies, BN Ads for thorough media activation, and BN Local aimed at strengthening local marketing initiatives. The platform’s sophisticated brand safety features, efficient campaign oversight, and rapid, scalable processes allow businesses of any size to tap into genuine voices without requiring additional staff. This approach not only deepens the connection with audiences but also leads to quantifiable positive outcomes, thereby reinforcing the value of employee-generated content in modern marketing. As brands increasingly recognize the power of authentic employee voices, the impact of BN’s solutions will likely continue to grow.

What is Ambo?

Ambo is an innovative digital platform tailored for employee advocacy specifically within B2B organizations, designed to motivate both employees and executives to share pre-approved content on LinkedIn. Marketing teams are equipped with the ability to gather posts, links, media, and campaign messages from a single, centralized hub, which streamlines the distribution of materials customized for various roles, teams, regions, or initiatives. Employees, referred to as advocates, can choose from a range of available post options, personalize the content within allowed limits, and share or schedule these posts on LinkedIn at their convenience. The platform also provides administrators with essential tools such as approval workflows, reminders, RSS feeds, and AI-assisted draft options, all aimed at improving the content creation process and boosting user participation. In addition, Ambo delivers analytics to monitor sharing activities and evaluate the effectiveness of posts, featuring key metrics like impressions, reactions, comments, clicks, and overall engagement from different advocates, teams, and campaigns. The platform also enhances company-page visibility and sends timely notifications through communication tools like Slack and Microsoft Teams, ensuring it serves as a well-rounded solution for marketing, communications, sales, and leadership teams overseeing LinkedIn advocacy efforts. By leveraging these capabilities, Ambo ultimately empowers organizations to significantly enhance their outreach and engagement on social media, fostering a more vibrant online presence. This comprehensive approach not only aids in brand amplification but also cultivates a culture of advocacy among employees, enhancing both internal and external communication strategies.

Media

Media

Integrations Supported

Integrations Supported

LinkedIn
Microsoft Teams
Slack

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$20/advocate/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Brand Networks (BN)

Date Founded

2006

Company Location

United States

Company Website

bn.co

Company Facts

Organization Name

Ambo

Date Founded

2023

Company Location

India

Company Website

www.goambo.com

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Categories and Features

Employee Advocacy

Not specified

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