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What is C-Smart?
Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
What is 24ORM?
We leverage artificial intelligence to collect and analyze data, turning it into intuitive dashboards that can significantly boost your sales capabilities. This cutting-edge service fosters a more straightforward and efficient approach to work. Every day, category managers and e-commerce entrepreneurs face a myriad of challenges. Our solutions provide the means to tackle these obstacles more rapidly and effectively. For example, if you discover an error in a product listing on one platform, you would usually need to manually check all other listings for accuracy. Instead, our technology can automatically evaluate product listings across multiple websites and identify further discrepancies and mistakes. Our tools assess the DCC of product listings for specific items on various platforms, enabling you to compare your performance with that of your competitors. Rather than investing excessive time tracking new products, pricing, and promotional offers from other businesses, you can easily view a curated list of newly launched items and their corresponding prices. Furthermore, our service facilitates a direct comparison of your product listings alongside those of competitors, guaranteeing that your pricing remains competitive with market trends. This approach not only conserves time but also empowers you to make informed, data-driven choices, ultimately enhancing your operational efficiency. In this rapidly evolving market, staying ahead of the competition is essential, and our tools are designed to provide you with the edge you need.
Integrations Supported
Amazon
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Company Facts
Organization Name
24TTL
Company Location
Netherlands
Company Website
24ttl.net/en/24orm
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management