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What is CAKE?
Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.
What is Bloom Analytics?
Bloom is a native Shopify profit analytics and attribution app built to show Shopify merchants the margin actually retained across every product, order, country, and sales channel, not just the revenue processed. Bloom generates profit and loss reports that break down contribution margin at every level of the business, from store-wide performance down to individual products, collections, and orders, giving merchants the visibility they need to find margin leaks before they compound and hurt profitability. Profit insights on products, ad campaigns, and email channels surface recommended actions to scale, cut, or fix what is driving or hurting margin, so decisions are grounded in actual profit data rather than revenue approximations. Custom dashboards let merchants build their own profit views around the metrics that matter most to their specific business model, removing the need for manual spreadsheets or time-consuming data exports. Revenue attribution in Bloom uses a multi-touch attribution model powered by Bloom Pixel, a first-party tracking layer that connects actual Shopify orders to ad spend across Facebook, Google, TikTok, and email platforms, identifying which channels truly drive profitable orders rather than just clicks or assisted conversions. Ad spend is fetched directly from each connected channel and reconciled against Shopify order data, costs, and expenses to reflect the cash actually retained. Bloom connects natively to Claude and ChatGPT via MCP, letting merchants query their profit data conversationally and surface insights without building manual reports. Profit insights are delivered via Slack and email summaries, keeping merchants and their teams informed without requiring them to log in.
Integrations Supported
7shifts
Adobe Marketo Engage
Adsterra
Anura.io
AnyTrack
CAKE Guest Manager
Call Sumo
CallTrackingMetrics
Docyt
Flows
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
$20/month
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Windows
Mac
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
CAKE
Date Founded
2010
Company Location
United States
Company Website
www.getcake.com
Company Facts
Organization Name
Dayspring Technologies
Date Founded
2013
Company Location
India
Company Website
dayspring.tech/
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
eCommerce Analytics
Not specified
eCommerce Tools
Not specified
Lead Capture
Dashboard
Lead Distribution
Lead Generation
Lead Capture
Lead Database Integration
Lead Management
Campaign Management
Lead Capture
Source Tracking
Marketing Attribution
Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking
Performance Marketing
Not specified
Referral
Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management
Web Analytics
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking
Categories and Features
Marketing Analytics
Channel Attribution
Dashboard