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What is CELUM?

CELUM enables large, product focused organizations to differentiate their products, build stronger brands, and grow faster. It establishes a complete Content Supply Chain that connects creation, approval, a single source of truth, and omnichannel delivery to help companies succeed on the digital shelf and scale their brand storytelling. Drawing on 25 years of experience in complex retail, manufacturing, and multi brand setups, CELUM delivers Product Content Management and Brand Management solutions as a Service. Teams across marketing, branding, and product management can efficiently create, manage, approve, and distribute content while gaining full visibility into performance. Our platform delivers: Advanced Product Content Management for highly complex retail and manufacturing use cases Purpose built Brand Management for multi brand organizations and manufacturers

What is Airtable?

Airtable is an AI-powered platform for building business applications, connecting workflows, and managing operational data across teams. The platform helps organizations replace fragmented tools with a shared workspace where data, collaboration, automation, and AI can work together. Airtable enables AI app building through conversational workflows, allowing teams to create production apps at prototype speed without deep technical expertise. Its no-code components help users build interfaces, processes, and applications around their team’s critical data. Airtable agents can reason dynamically across thousands of records and orchestrate actions across workflows, making AI part of day-to-day operations rather than a separate chat experience. Omni gives teams a way to build enterprise-grade applications using their own Airtable data. The platform supports AI workflow use cases such as campaign ideation, event invitee research, competitive customer feedback analysis, translation, and regulatory review. Airtable’s enterprise capabilities include HyperDB, large-scale record limits, support for tens of thousands of users, and access to AI models from OpenAI, Gemini, Llama, Anthropic, and other providers. Administration features include admin roles, robust permissions, fine-grained RBAC, AI controls, programmatic provisioning, de-provisioning, and identity-provider synced groups. Security and compliance features include ISO, HIPAA, SOC 2, no customer data retained or used to train AI models, AWS-based model execution, EKM, data loss prevention, audit logs, e-discovery, and regional data residency. By combining AI app building, AI agents, no-code workflows, enterprise data scale, automation, governance, and collaboration, Airtable helps teams build connected systems that support long-term operational success.

Media

Media

Integrations Supported

Puntt AI
WordPress
Access PeopleHR
Activepieces
Bit.ai
Claude
Issuetrak
Luo
Mighty
Moxo
Nightfall
Orange Logic OrangeDAM
Paperform
Simplified
Slack
Supaflow
Textlocal
Upper
Xplenty
agnexus

Integrations Supported

Puntt AI
WordPress
Access PeopleHR
Activepieces
Bit.ai
Claude
Issuetrak
Luo
Mighty
Moxo
Nightfall
Orange Logic OrangeDAM
Paperform
Simplified
Slack
Supaflow
Textlocal
Upper
Xplenty
agnexus

API Availability

Has API

API Availability

Has API

Pricing Information

ENTERPRISE: For organizations searching for a powerful digital asset management solution including content collaboration tools, third party integrations and premium support. To receive accurate pricing, contact CELUM directly.
Free Version
Free Trial Offered?

Pricing Information

$20/user/month
Free - $0
Team - $20 per user per month
Business - $45 per user per month
Enterprise - price on request
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

CELUM

Date Founded

1999

Company Location

Austria

Company Website

celum.com

Company Facts

Organization Name

Airtable

Date Founded

2013

Company Location

United States

Company Website

airtable.com

Categories and Features

Content Collaboration

Client Portal
Cloud Storage
Digital Asset Management
Document Creation / Editing
Document Management
Electronic Signature
Feedback Management
File Sharing
Messaging / Discussion
Real-Time / Interactive Editing
Roles / Permissions
Search
Version Control
Video / Image Editing
Workflow / Approval Process

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Management

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Task Management

Collaboration
Create Subtasks
Gamification
Gantt Charts
Mobile Access
Percent-Complete Tracking
Progress Tracking
Recurring Tasks
Reporting/Analytics
Spreadsheet View
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Categories and Features

Collaboration

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Database

Backup and Recovery
Creation / Development
Data Migration
Data Replication
Data Search
Data Security
Database Conversion
Mobile Access
Monitoring
NOSQL
Performance Analysis
Queries
Relational Interface
Virtualization

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Product Management

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

Project Management

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Real Estate CRM

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

Relational Database

ACID Compliance
Data Failure Recovery
Multi-Platform
Referential Integrity
SQL DDL Support
SQL DML Support
System Catalog
Unicode Support

Task Management

Collaboration
Create Subtasks
Gamification
Gantt Charts
Mobile Access
Percent-Complete Tracking
Progress Tracking
Recurring Tasks
Reporting/Analytics
Spreadsheet View
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Work Management

Access Roles / Permissions
CRM
Calendar Management
Collaboration Tools
File Storage / File Sharing
Kanban
Messaging / Discussion
Performance Metrics
Project Management
Reporting / Analytics
Resource Management
Strategic Planning
Task Management
Time Tracking
Version Control
Workflow Management

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

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