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What is CODA?

CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data. With the help of CODA, users can uncover valuable insights into various areas, including: - Brand and competitor market share, - Distribution statistics, - In-depth examination of product categories and sub-categories, - Performance indicators for top stores and SKUs, - Trends within the market, - Appraisal of New Product Development (NPD), - Evaluation of pricing tactics, - Influence of promotional activities on sales growth, - Trends in geographical performance, - Insights into different retail formats, - Monitoring outlet shares alongside metrics for shelf share. This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.

What is 1010data?

The 1010data Insights Platform empowers businesses around the globe, across numerous industries, to tap into critical insights that shed light on shifts in consumer behavior and market trends. By delivering actionable data, it enables organizations to make faster and more informed choices that contribute to improved outcomes. The platform supports advanced decision-making by allowing users to scrutinize granular item-level transactions, track shelf availability, and evaluate customer loyalty metrics. Companies can leverage expansive and thorough data sets to identify emerging market trends, enhance sales performance, and strengthen retail partnerships. Additionally, it facilitates the analysis of large data volumes, employs predictive analytics, and provides quick access to high-quality alternative data from leading providers, ensuring businesses remain competitive in a constantly changing environment. This holistic methodology not only boosts operational effectiveness but also fosters innovation in strategic initiatives and long-term planning. As a result, firms can better align their strategies with evolving market demands and consumer expectations.

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Integrations Supported

AccessOwl
Grok Bot

Integrations Supported

BattleFin Ensemble
Metric Insights

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Submarine Insights

Date Founded

2017

Company Location

United Arab Emirates

Company Website

submarineinsights.com

Company Facts

Organization Name

1010data

Date Founded

2000

Company Location

United States

Company Website

www.1010data.com

Categories and Features

Retail Analytics

Not specified

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Data Management

Not specified

Market Intelligence

Not specified

Retail Analytics

Not specified

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