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What is CPGvision?

PSignite's CPGvision delivers user-friendly TPx solutions designed to empower consumer goods companies by equipping them with the necessary tools to plan, implement, and assess every facet of the TPM cycle, ultimately enhancing revenue growth through improved efficiency in managing trade spend budgets. Our commitment to your success is reflected in our dedicated customer service team, composed of professionals with extensive experience in the CPG industry, ensuring that no matter what stage you are at in your RGM journey, you have all the resources required to achieve sustainable and profitable revenue growth. With CPGvision, you're never alone on your path to success.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

CPGvision

Date Founded

2012

Company Location

United States

Company Website

www.cpgvision.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

CPG

Forecast / Demand Planning
Pricing Management
Trade Promotion

Deduction Management

Not specified

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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