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What is CSS Predictive Intelligence?

CSS Predictive Intelligence is an advanced market research and forecasting company that leverages predictive intelligence and agile methodologies to help businesses anticipate future trends and consumer behavior. Operating as a division of CRG Global, it supports agencies and Fortune 1000 companies in making data-driven strategic decisions. Its proprietary platform, HUUNU®, uses a unique prediction market approach where participants invest virtual currency based on expected outcomes, capturing collective judgment rather than individual opinion. This method reduces response bias and delivers more accurate and reliable insights compared to traditional survey techniques. CSS Predictive Intelligence enables organizations to forecast trend timing, assess market potential, and optimize product and marketing strategies. The platform combines quantitative predictions with qualitative reasoning, offering both “what” and “why” insights. It is particularly effective for identifying disruptive innovations, testing product concepts, and refining messaging. The gamified experience increases participant engagement, leading to higher-quality data. With results delivered up to 3–5 times faster than traditional methods, businesses can act quickly on insights. The platform is built on behavioral science and validated algorithms, achieving high predictive accuracy. CSS helps companies reduce research costs while improving decision clarity. Overall, it redefines market research by turning predictive intelligence into a strategic advantage.

What is B2Metric?

A customer intelligence solution aimed at helping brands analyze and anticipate user behavior across multiple channels. Quickly evaluate your data to identify critical patterns and trends in customer actions, allowing you to make informed decisions with the help of sophisticated AI and ML technologies. B2Metric effortlessly integrates with a wide range of data sources, including your most essential databases. Improve your retention tactics by predicting customer churn and taking proactive measures to mitigate it. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to create more impactful marketing campaigns. Leverage data-driven insights to refine your marketing approaches, enhancing performance, targeting, personalization, and budget allocation. Provide outstanding customer experiences by optimizing interactions and tailoring marketing efforts accordingly. With AI-enhanced marketing analytics, you can minimize user attrition and encourage growth. Identify customers who may be likely to leave and develop proactive retention plans using state-of-the-art ML algorithms to maintain engagement and loyalty. In addition, this platform empowers brands to gain a competitive edge by utilizing extensive customer insights, ensuring they remain relevant in a fast-evolving market environment. Ultimately, the comprehensive analysis and understanding of customer behavior offered by this platform can significantly influence a brand's success.

Media

Media

Integrations Supported

Amazon DynamoDB
Amplitude
CleverTap
Firebase
Google Ads
Google Play
HubSpot CRM
InPlayer
JW Player
Klaviyo
Mixpanel
Paddle
SQL Server
Salesforce
SmartMessage
Snowflake
Telegram
WhatsApp
Zoho CRM

Integrations Supported

Amazon DynamoDB
Amplitude
CleverTap
Firebase
Google Ads
Google Play
HubSpot CRM
InPlayer
JW Player
Klaviyo
Mixpanel
Paddle
SQL Server
Salesforce
SmartMessage
Snowflake
Telegram
WhatsApp
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

CSS Predictive Intelligence

Company Location

United States

Company Website

css-pi.com

Company Facts

Organization Name

B2Metric

Company Location

United States

Company Website

b2metric.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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