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What is Captify Search Intelligence?

Search data is recognized as one of the most influential sources of truth within the marketing landscape. Captify harnesses a range of proprietary technologies that compile, connect, and categorize billions of real-time search interactions from a vast pool of 2.3 billion consumers, transforming raw, consented search data into dynamic audiences, insightful analytics, and improved advertiser solutions. Our decade-long expertise in machine learning and natural language processing has enabled us to craft the most advanced semantic technology available. This approach to computational semantics goes beyond simple search keywords, facilitating a richer understanding of onsite search data while capturing contextual subtleties that offer a holistic view of intent across multiple languages. By incorporating real-time consumer search activities, Captify provides a thorough and detailed insight into the customer journey, reflecting various profiles, interests, key moments, and intentions—all accomplished without reliance on third-party cookies. This groundbreaking strategy empowers marketers to devise personalized tactics that align with the shifting preferences of their target audience, ultimately enhancing engagement and effectiveness in their campaigns. As a result, businesses can better navigate the complexities of consumer behavior and drive more impactful marketing results.

What is AudienceReport?

Advertisers and agencies now have access to an all-encompassing dashboard that allows for the assessment of ad performance across multiple channels, making it easier to pinpoint which methods resonate best with their intended audience while maintaining privacy and eliminating the need for third-party cookies. As viewers increasingly engage with content on a wide range of devices and platforms, the difficulty of assessing effectiveness has grown, exacerbated by the lack of independent and standardized metrics, along with the looming removal of third-party cookies. AudienceReport aggregates campaign data from various sources into one unified view, simplifying the process of analyzing both performance and engagement metrics concerning the target market. This efficient method not only deepens understanding but also streamlines the strategic distribution of advertising budgets to maximize return on investment. By enabling comparisons of performance across different channels, this approach supports more informed decision-making and enhances the overall effectiveness of advertising campaigns. Furthermore, with the evolving landscape of digital marketing, keeping track of data insights has never been more critical for sustaining competitive advantages.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Captify

Date Founded

2011

Company Location

United Kingdom

Company Website

www.captifytechnologies.com/search-intelligence-technologies/

Company Facts

Organization Name

AudienceProject

Date Founded

2010

Company Location

Denmark

Company Website

www.audienceproject.com/see-the-bigger-picture/

Categories and Features

Categories and Features

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