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What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

What is Knovos Cascade?

Knovos Cascade offers an all-encompassing solution designed to facilitate the implementation of a performance planning system within the public sector. This robust system encompasses performance analysis and reporting, as well as monitoring outcomes and managing performance budgeting effectively. By integrating these essential components, it ensures a streamlined approach to enhancing public sector performance.

Media

Media

Integrations Supported

Amazon Ads
Apple Search Ads
Facebook Ads
Google Ads
TikTok Ads
X Ads (Twitter Ads)

Integrations Supported

Amazon Ads
Apple Search Ads
Facebook Ads
Google Ads
TikTok Ads
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

$70/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

Company Facts

Organization Name

Knovos

Date Founded

2002

Company Location

United States

Company Website

www.knovos.com/products/knovos-cascade/

Categories and Features

Categories and Features

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

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