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What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

What is 33Across Lexicon?

Maximize the impact and reach of your marketing initiatives through our innovative exchange tailored for capturing audience attention. With the ability to monitor viewability in real time, you can secure reliable visibility without the necessity of a PMP. Our advanced formats are engineered to remain in sight, offering scalable options akin to rich media, with an impressive average time-in-view of 25 seconds. You have the flexibility to make purchases based on time-in-view, allowing you to bid on specific time increments using a CPM model. Our strong partnerships with 1,500 publishers, which include S2S and Header Bidding integrations, ensure broad access to high-quality inventory. Furthermore, we connect with over 100 platforms across the programmatic ecosystem, incorporating all major DSPs and DMPs. We actively cultivate strategic relationships with leading industry organizations dedicated to maintaining a high-quality supply chain. This extensive network not only guarantees that your campaigns achieve peak visibility but also enhances their effectiveness in a crowded marketplace, fostering greater engagement and results. Ultimately, by leveraging these resources, you position your campaigns to stand out and resonate significantly with your target audience.

Media

Media

Integrations Supported

ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Adagio
AgencyAnalytics
DV Publisher Suite
EPICA
FreeWheel Beeswax
Spaceback
Tapad
Zuar Runner

Integrations Supported

ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Adagio
AgencyAnalytics
DV Publisher Suite
EPICA
FreeWheel Beeswax
Spaceback
Tapad
Zuar Runner

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Company Facts

Organization Name

33Across

Date Founded

2008

Company Location

United States

Company Website

www.33across.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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