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What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

What is Admetrics?

Admetrics is a comprehensive marketing analytics solution designed to empower e-commerce teams with data grounded in scientific principles, thereby enhancing budget oversight and expediting decision-making processes. The platform features a wide array of tools, including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation, all tailored to meet diverse analytical needs. With its highly customizable dashboards, Admetrics effectively integrates data from multiple sources, which improves data integrity and reduces the inconvenience of switching between various applications or spreadsheets. Utilizing its innovative PRISMA model, the platform provides valuable insights into the performance of various marketing channels, such as television, offline media, and online marketplaces, while avoiding the pitfalls associated with traditional tracking and attribution techniques. Admetrics ensures meticulous documentation of all customer interactions while adhering strictly to data protection regulations, offering deep insights into customer journeys and conversion pathways. In addition, the platform's sophisticated Bayesian statistics engine facilitates rigorous testing and optimization of marketing strategies, allowing teams to fine-tune their methodologies and boost overall effectiveness. Through the utilization of these advanced features, organizations can gain a clearer understanding of their marketing performance, leading to more strategic and informed adjustments for future campaigns. Ultimately, Admetrics positions itself as an essential partner for e-commerce businesses striving for data-driven success in an increasingly competitive landscape.

Media

Media

Integrations Supported

Adobe Marketo Engage
Amazon Redshift
Box
BrightEdge
CallRail
Flashtalking
Google Sheets
HubSpot Customer Platform
IBM Watson
Lotame
Marchex
Optimizely One
SQL Server
Salesforce
Skai
emfluence Marketing Platform

Integrations Supported

Google Cloud Platform
Meta AI
Slack
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$25,000 per year

Pricing Information

$399 per month
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Company Facts

Organization Name

Admetrics

Date Founded

2015

Company Location

Germany

Company Website

www.admetrics.io

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Analytics

Not specified

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