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What is Chartable?

Podcast analytics and attribution solutions serve both publishers and advertisers, promising IAB-certified accuracy that distinguishes them within the market. Chartable's offerings enable publishers to broaden their audience while helping brands and agencies analyze their marketing expenditures effectively. With the trust of major publishers and brands, we oversee the management of hundreds of millions of downloads on a monthly basis. Utilizing SmartLinks, you can pinpoint which marketing channels contribute most significantly to listener growth through a shareable and trackable URL that guides users to their favorite podcast platforms. To elevate your podcast, consider implementing strategies favored by top-performing shows, such as purchasing or trading promotional slots and featuring drop-in episodes on other podcasts. Additionally, with SmartPromos, you can uncover the most influential audio channels essential for your growth trajectory. These advanced solutions are crafted to enhance your podcast's reach and engagement, driving both listener loyalty and satisfaction. Ultimately, leveraging these innovative tools can lead to transformative growth for your podcast in an ever-evolving landscape.

What is Casted?

Your podcast is filled with the essential insights your audience craves. Yet, it's puzzling why numerous brands regard podcasting as an isolated effort rather than integrating it into their broader marketing strategy. With Casted, marketing professionals can unlock the full potential of their podcasts, enabling their teams to share the most influential content across multiple channels. If podcasts facilitate authentic conversations with industry leaders, internal experts, and consumers, then why do many brands create episodes without a well-defined plan? Casted allows you to harness key takeaways from your episodes, prolonging their relevance and maximizing the advantages of your podcast. Traditional podcast metrics often fall short in clarity, posing challenges in evaluating their actual effectiveness. By using Casted, you access valuable analytics that provide insights into your audience, connect their listening habits to purchasing behavior, and ultimately illustrate how your podcast plays a role in your organization's overall achievements. Furthermore, by weaving your podcast into your marketing framework, you can significantly amplify your brand's outreach and foster deeper connections with your audience. This strategic integration not only enhances visibility but also reinforces the value of the conversations your podcast delivers.

Media

Media

Integrations Supported

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
WordPress

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Chartable

Date Founded

2018

Company Location

United States

Company Website

chartable.com

Company Facts

Organization Name

Casted

Date Founded

2019

Company Location

United States

Company Website

www.casted.us

Categories and Features

Marketing Attribution

Audience Segmentation
Cross-Channel Attribution
ROI Tracking

Podcast

Reporting / Analytics

Podcast Analytics

Not specified

Categories and Features

Content Marketing

Not specified

Podcast

Not specified

Podcast Hosting

Engagement Tracking
Hosting
Live Streaming
Publishing / Sharing

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Popular Alternatives

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