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What is Cisco Hyperlocation?

Cisco Hyperlocation delivers exceptional accuracy for indoor positioning by utilizing your existing Cisco indoor Wi-Fi infrastructure. This solution combines three significant Cisco technologies: the state-of-the-art Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, which collaboratively enhance the precision and refresh rate for a range of location-dependent services such as navigation, customer engagement, and data analytics. Typically, it achieves a remarkable location accuracy of within 1 to 3 meters for connected Wi-Fi clients. Furthermore, the integration of the Cisco CMX SDK into mobile applications results in an incredibly swift refresh rate. The system features FastLocate technology, enabling frequent updates regarding the locations of connected Wi-Fi clients. Users can also utilize an intuitive click-and-drag interface that presents a detailed 360° overview of Cisco’s Enterprise Networking functionalities. This capability offers valuable insights into everyday office dynamics, empowering businesses to connect with customers by providing location-specific product information and promotions. In essence, Cisco Hyperlocation greatly improves user interaction and engagement through its cutting-edge technology, thereby transforming how businesses leverage location data for strategic benefits.

What is Atom?

Leveraging our sophisticated Point of Interest (POI) management techniques alongside a hyperlocal toolkit for swift targeting, EQ proudly presents GeoCohorts, a groundbreaking approach that prioritizes user privacy while enabling large-scale aggregation and targeting. Regardless of the market segment you wish to reach, Atom is tailored to meet all of your programmatic media buying needs. While hyperlocal targeting has been around for some time, successfully achieving precision across a wide scale and deriving valuable insights for campaigns has often been neglected in favor of broader categories defined by generic radii. Atom boasts a meticulously curated, global POI database that permits users to identify the exact locations they wish to engage. Whether the focus is on an expansive worldwide franchise or a small local coffee shop, Atom merges customized polygon mapping with comprehensive location-based analytics, allowing hyperlocal marketers to engage with their target audience at the most opportune times while obtaining essential insights for fine-tuning campaigns or enhancing overall business strategies. This fresh approach not only empowers marketers to tackle the intricacies of contemporary advertising with improved efficacy and transparency, but it also positions them to make informed decisions that drive success in their initiatives. Ultimately, the combination of these tools paves the way for a more strategic and impactful marketing landscape.

Media

Media

Integrations Supported

ZineOne

Integrations Supported

ZineOne

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cisco

Date Founded

1984

Company Location

United States

Company Website

www.cisco.com/c/en/us/solutions/enterprise-networks/hyperlocation-solution/index.html

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/atom/

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

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