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What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

What is Astra?

Astra is a sophisticated AI-driven lead qualification platform that transforms anonymous website traffic into high-quality, sales-ready leads using always-on conversational AI Agents. Designed for ease of use, Astra requires no coding—simply type in your questions and deploy intelligent chatbots that capture visitor intent, qualify prospects, and hand them off to sales teams automatically. The system features advanced lead scoring and prioritization based on visitor behavior and responses, providing crystal-clear analytics that highlight conversion success and channel effectiveness. Seamless integrations with popular CRMs such as HubSpot, Salesforce, Slack, and calendar tools ensure smooth lead management with rich context for sales teams. Astra’s highly customizable chat widgets allow businesses to tailor conversations and branding to match their unique voice. Its AI continually learns and improves from every interaction, enhancing qualification accuracy over time. Built to serve a wide range of industries, Astra is especially effective for SaaS startups, marketing agencies, eCommerce businesses, and B2B enterprises focusing on pipeline quality. The platform supports multilingual real-time conversations and offers voice AI agents for deeper engagement. Astra also provides white-glove onboarding, dedicated success managers, and priority support for business plans. Its fast setup, powerful insights, and automated workflows empower teams to close more deals faster and with greater confidence.

Media

Media

No images available

Integrations Supported

AccessOwl
Claude
Claude for Legal
Close
Crono
G2
Google Scholar
Grok Bot
HitHorizons
Octave
OpenAI
Salesloft
Scrape Magic
ScreenshotAPI
Snitcher
Snowflake
Summit
Swordfish
Typeform
Zapier

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?

Pricing Information

$0
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Clay

Date Founded

2017

Company Location

United States

Company Website

www.clay.com

Company Facts

Organization Name

Astra

Date Founded

2025

Company Location

Hong Kong

Company Website

www.wati.io/products/astra/

Categories and Features

AI Email Writers

Not specified

AI GTM

Not specified

AI Sales Agents

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Sales Prospecting

Not specified

Categories and Features

Agentic AI

Not specified

AI Agents

Not specified

Lead Nurturing

Not specified

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