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What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

What is Aurasell?

Aurasell is an AI-native go-to-market platform designed to modernize revenue operations from prospecting through deal closure. Purpose-built for speed and scale, it replaces traditional CRM systems and fragmented GTM tools with a single intelligent platform. Aurasell’s AI agents work continuously behind the scenes to automate workflows, surface insights, and guide next-best actions for every role. The platform unifies account intelligence, contact management, territory planning, and opportunity management in one system. Intelligent prospecting identifies high-likelihood opportunities and delivers the context needed for meaningful conversations. Aurasell provides automated coaching that sharpens sales skills, improves execution, and increases win rates across teams. Forecasting and scenario modeling use real-time data and AI signals to reduce risk and improve accuracy. Conversational intelligence captures deal signals from meetings and updates pipelines automatically. AI-powered workflows eliminate administrative tasks while keeping data clean and reliable. Built-in analytics deliver actionable insights without the need for external BI tools. Aurasell is architected for enterprise security, availability, and massive concurrency. The platform enables revenue teams to reduce costs, move faster, and operate with total visibility and control.

Media

Media

Integrations Supported

Apollo
DeBounce
G2
GTM OS
HG Insights
Linear
OpenAI
Pipedrive
Salesloft
SendGrid
SignalHire
Slack
Snowflake
Summit
The Swarm
TitanX
X (Twitter)
Zapier
ZoomInfo
influencers.club

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Clay

Date Founded

2017

Company Location

United States

Company Website

www.clay.com

Company Facts

Organization Name

Aurasell

Date Founded

2024

Company Location

United States

Company Website

www.aurasell.ai/

Categories and Features

AI Email Writers

Not specified

AI Sales Agents

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Categories and Features

AI CRM

Not specified

AI Sales Agents

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

CRM

Not specified

Go-To-Market

Not specified

Sales Intelligence

Not specified

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