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What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

What is ClawGTM?

ClawGTM is a cutting-edge platform that leverages AI to optimize outbound sales by transforming a company's website into an intelligent lead-generation and outreach mechanism. It starts by analyzing the organization’s product site or landing page to understand its value proposition, target audience, and ideal customer profile. After this assessment, the platform delves into vast datasets, including job postings and various market signals, to identify businesses that would benefit from the product. By monitoring hiring trends, organizational changes, and other commercial indicators, it uncovers authentic buying signals that suggest potential clients may be facing challenges that the product can resolve. Once promising leads and important decision-makers are identified, the platform performs comprehensive research on each prospect, creating customized outreach messages that reflect the specific needs and circumstances of each organization. This personalized strategy not only boosts the chances of receiving a response but also significantly enhances the effectiveness of sales initiatives. Ultimately, ClawGTM empowers businesses to connect more meaningfully with prospective clients, fostering stronger relationships and driving growth.

Media

Media

Integrations Supported

Adapt
Adyntel
Aimfox
Apollo
GTM OS
Gong
Lima Data
Mimasa AI
MixRank
Nimbler
OutFlo AI
Outreach
SendGrid
SignalHire
Slack
Smartlead.ai
SureConnect
UnleashX
X (Twitter)

Integrations Supported

OpenClaw

API Availability

Has API

API Availability

Pricing Information

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Clay

Date Founded

2017

Company Location

United States

Company Website

www.clay.com

Company Facts

Organization Name

ClawGTM

Company Location

United States

Company Website

www.clawgtm.com

Categories and Features

AI Email Writers

Not specified

AI GTM

Not specified

AI Sales Agents

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Sales Prospecting

Not specified

Categories and Features

AI Dialers

Not specified

AI Sales Agents

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

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