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What is Cognipharma?

Cognipharma's HCP Engagement Platform is a SaaS solution specifically designed for pharmaceutical enterprises looking to enhance their omnichannel strategies and build meaningful relationships with healthcare providers. This innovative platform seamlessly integrates with numerous CRM systems, such as Veeva, IQVIA OCE, and Salesforce, as well as bespoke solutions, allowing for a coherent management of customer data. One of its key strengths includes rapid HCP registration and validation, enabling swift access to resources through single sign-on while confirming authenticity against public databases or existing CRM entries. Furthermore, the platform emphasizes the importance of managing consent and preferences, facilitating the gradual accumulation of channel and content preferences that align communications with the needs of healthcare professionals. By focusing on personalized content and optimizing interaction channels, Cognipharma's offering aims to boost marketing and sales performance metrics while delivering essential insights into customer journeys across diverse channels. This strategic approach not only aids in making informed decisions but also strengthens the bonds between pharmaceutical firms and healthcare practitioners, ultimately paving the way for more effective collaborations in the healthcare landscape. Such enhancements in engagement strategies can lead to improved patient outcomes and foster a more responsive healthcare ecosystem.

What is Anju MAX?

Anju Software's Medical Affairs Suite offers a comprehensive solution designed to enhance the medical affairs process significantly. Leveraging the innovative Anju MAX platform, it focuses on essential areas such as medical information management, communication strategies, and KOL (Key Opinion Leader) engagement, which collectively drive improved performance and demonstrate substantial value. One of its key tools, IRMS MAX, serves as a leading medical information resource that proficiently captures and shares content while ensuring compliance with industry standards. In addition, iCare MAX allows for convenient access to medical content through secure, branded platforms tailored to the company’s needs. Another important feature, Pubstrat MAX, aims to increase the visibility and influence of scientific publications, while MA Knowledge assists in filtering and providing relevant, validated information to field teams. Together, these tools work in unison to enhance content delivery, maintain consistency in user experience, and elevate overall project efficiency, thereby offering significant advantages to the organizations that implement them. This cohesive strategy not only simplifies operational workflows but also empowers medical teams to make well-informed decisions, leading to more effective outcomes in their respective fields. Furthermore, the integration of these resources fosters collaboration, ensuring that all stakeholders are aligned toward common objectives.

Media

Media

Integrations Supported

IQVIA
Salesforce
Veeva CRM

Integrations Supported

IQVIA
Salesforce
Veeva CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cognipharma

Date Founded

2016

Company Location

Portugal

Company Website

www.cognipharma.com/hcp-engagement-platform/

Company Facts

Organization Name

Anju Software

Date Founded

2016

Company Location

United States

Company Website

www.anjusoftware.com/medical-affairs/

Categories and Features

Categories and Features

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