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What is Experian Consumer View?

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

What is BlastPoint?

Our innovative technology is dedicated to achieving tangible business results by prioritizing the strategic objectives of our partners in the customer insights we deliver. By gaining a thorough understanding of customer behavior on a household level, organizations can identify trends, demographics, and core values, enabling them to create tailored solutions that truly connect. This approach not only broadens the customer base but also nurtures enduring relationships. Additionally, it improves outreach and targeting channels for greater efficiency. Our platform supports increased participation in beneficial initiatives such as paperless billing while allowing businesses to assess customer risk and anticipate payment behaviors at the household scale. The democratization of AI-driven insights through our customer intelligence platform empowers business users without requiring advanced data management expertise. As a result, BlastPoint stands out as the go-to solution for teams striving to deepen their understanding of the communities they serve, ultimately cultivating stronger links and fostering sustainable growth. Utilizing our platform, organizations can make strategic choices that resonate with their customers’ expectations, leading to enhanced satisfaction and loyalty. This comprehensive approach ensures that every decision made aligns with the evolving needs of the market.

Media

Media

Integrations Supported

Experian Mosaic

Integrations Supported

Experian Mosaic

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing/consumer-view

Company Facts

Organization Name

BlastPoint

Date Founded

2016

Company Location

United States

Company Website

blastpoint.com

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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