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What is Converge?

Converge assists e-commerce companies in improving their advertising efficiency and achieving accurate attribution by implementing advanced tracking techniques. Through the use of server-side conversion tracking, advertising platforms can successfully connect with potential clients. Moreover, event enrichment assures that all recorded activities on your website encompass the widest array of parameters available. In contrast to conventional methods that depend on external pixels, the in-platform reporting provided by Converge delivers precise tracking information. This innovative system also enables the tracking of various types of transactions, such as subscriptions, point-of-sale purchases, upsell transactions, and more, going beyond typical website interactions. Additionally, it includes automatic tracking of all key events, capturing even the unique steps involved in the checkout process. By adopting this all-encompassing strategy, businesses are empowered to make well-informed decisions and fine-tune their marketing approaches effectively. Ultimately, the enhanced insights gained from these comprehensive tracking methods can lead to improved customer engagement and higher conversion rates.

What is Addingwell?

Addingwell offers a comprehensive server-side tagging solution that streamlines the implementation of Google Tag Manager, promoting reliability and a rich array of features for effective data management and governance. This service provides a quick and scalable infrastructure for server-side GTM, enabling the shift of tracking operations from browsers to first-party server environments, which significantly improves data reliability, circumvents ad blockers, and lessens the impacts of limitations associated with client-side tracking, including restrictions on third-party cookies. Featuring a user-friendly interface, real-time monitoring and alerts, detailed logging capabilities, and complete control over the data management process, users can efficiently oversee the data that is shared with analytics and media partners. Furthermore, Addingwell offers comprehensive documentation and responsive support to guide users throughout the setup process and ongoing operations. The platform's multi-region hosting capabilities and governance tools are tailored to ensure compliance with various privacy regulations, thereby providing a well-rounded solution for organizations looking to enhance their data tracking efficiency. In conclusion, Addingwell emerges as an exceptional option for businesses striving to improve their data management practices while maintaining compliance with privacy standards, making it a smart investment for long-term success. Additionally, the ongoing updates and enhancements to the platform ensure that users benefit from the latest innovations in data tracking technology.

Media

Media

Integrations Supported

Google Ads
Google Analytics
Google Cloud BigQuery
Pinterest
Snapchat
TikTok
X (Twitter)
Attentive
BigCommerce
Bold Subscriptions
Google
Google Cloud Platform
Lightspeed eCommerce
Magento
PrestaShop
Recharge
Revcontent
Segment
WooCommerce
Zendesk

Integrations Supported

Google Ads
Google Analytics
Google Cloud BigQuery
Pinterest
Snapchat
TikTok
X (Twitter)
Attentive
BigCommerce
Bold Subscriptions
Google
Google Cloud Platform
Lightspeed eCommerce
Magento
PrestaShop
Recharge
Revcontent
Segment
WooCommerce
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€90 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Converge

Company Website

www.runconverge.com

Company Facts

Organization Name

Didomi

Date Founded

2021

Company Location

France

Company Website

www.addingwell.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

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