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What is Cost Center?

Cost Center functions as a robust automation and analytics platform specifically designed for mobile game and app developers, enabling them to efficiently manage, assess, improve, and automate their user acquisition (UA) and growth initiatives on a large scale by aggregating performance data from diverse channels, including advertising, attribution, mediation, and analytics, into a cohesive and easy-to-navigate dashboard. This innovative platform provides valuable cross-channel UA insights to facilitate thorough analysis and comparison of various campaigns, integrates bid automation to optimize expenditures based on return on ad spend (ROAS) and key performance indicators (KPI), and supports mobile attribution tracking to oversee user pathways from installation to revenue realization. Additionally, it includes features for handling creative ad assets, performing game and subscription analytics, extracting insights from vast data sets, and applying lifetime value (LTV) and ROAS forecasting models to project profitability using historical data. By connecting with major advertising networks and measurement tools, it removes the burden of laborious manual data collection and repetitive actions, while also promoting seamless real-time collaboration among user acquisition, product development, and creative teams. Moreover, the platform provides actionable insights and notifications that aid in campaign optimization, boost player engagement, and refine game design, ultimately playing a crucial role in driving the success of mobile gaming enterprises. With its comprehensive capabilities, Cost Center empowers developers to make data-driven decisions that enhance their overall market performance.

What is Adpulse?

Adpulse is a robust solution for overseeing, optimizing, and automating paid media campaigns, aggregating ad performance metrics from various platforms into one unified dashboard that simplifies the management process for both agencies and internal teams, enabling them to handle campaigns on popular platforms like Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without the need to switch between different tools. This platform significantly improves visibility across multiple channels through customizable segmentation by team, account, or priority level, while also offering budget management tools that effectively monitor expenditures and adjust financial allocations to avert overspending. Furthermore, Adpulse incorporates performance optimization features that focus on actions with the greatest impact, empowering users to quickly react to insights and alerts that pinpoint critical issues or emerging opportunities. The platform also facilitates the management of search terms and close variants, which is essential for controlling high-cost keywords on a large scale, and includes shopping analysis tailored for return on ad spend (ROAS) reporting. Additionally, it integrates smoothly with tools like HubSpot and Slack to streamline alert management and actions, making the advertising process even more efficient. In essence, Adpulse is crafted to help users enhance their advertising success while reducing operational complexity, ultimately leading to more effective campaign management and improved return on investment.

Media

Media

Integrations Supported

Amazon Ads
Facebook
Google Cloud Platform
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Slack
TikTok

Integrations Supported

Amazon Ads
Facebook
Google Cloud Platform
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Slack
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$27 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cost Center

Date Founded

2020

Company Location

Australia

Company Website

www.costcenter.net

Company Facts

Organization Name

Adpulse

Company Location

United States

Company Website

adpulse.app/

Categories and Features

Categories and Features

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