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What is Criteo?

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

What is Active Agent DSP?

Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.

Media

Media

Integrations Supported

Adverity
Appmax
Blotout
Bookingfor
COZYROC SSIS+ Suite
Canopy
Caxita
DataFeedWatch
Dataiads
Dataslayer
Intuizi
Lexer
LogiCommerce
MSIGHTS
Simon AI
Skypoint AI Platform
Sourcetable
Supermetrics
Windsor.ai
fraud0

Integrations Supported

Adverity
Appmax
Blotout
Bookingfor
COZYROC SSIS+ Suite
Canopy
Caxita
DataFeedWatch
Dataiads
Dataslayer
Intuizi
Lexer
LogiCommerce
MSIGHTS
Simon AI
Skypoint AI Platform
Sourcetable
Supermetrics
Windsor.ai
fraud0

API Availability

Has API

API Availability

Has API

Pricing Information

$0.01
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France, NYC, London, Tokyo, Barcelona

Company Website

www.criteo.com

Company Facts

Organization Name

Virtual Minds

Date Founded

2001

Company Location

Germany

Company Website

virtualminds.com/active-agent/

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

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