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What is Criteo?

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

What is BidTheatre?

BidTheatre DSP delivers a thorough solution for programmatic display advertising that encompasses a variety of ad types such as banners, videos, and native ads, catering specifically to agencies, advertisers, and integrators. This platform facilitates accurate targeting within local, national, and international markets, alleviating the challenges often linked to managing numerous supply relationships. By employing diverse ad formats across desktop, mobile, and tablet devices, we actively engage your target demographic in real time while utilizing data to enhance efficiency and reduce waste. Our autonomy from publishers and ad networks guarantees complete clarity regarding fees and expenses, allowing us to concentrate on maximizing value for our clients. Committed to product innovation, we stay at the forefront of advertising technology, enabling our clients to focus on their creative endeavors while we manage the more monotonous aspects of the process. Possessing a comprehensive understanding of the Northern European market and its leading stakeholders, we establish ourselves as a cooperative ally, offering flexible support and strategic planning tailored to your advertising requirements. By doing so, we not only enhance your advertising results but also cultivate a strong, enduring partnership rooted in trust and shared expertise, ultimately contributing to your long-term success in the advertising landscape.

Media

Media

Integrations Supported

Appmax
Blotout
CS-Cart Free
CorralData
DataFeedWatch
Dataslayer
Delivr
FuseCommander
Invoca
Kochava
Lytics
Mabaya
Meltano
Mozart Data
PubGalaxy
ROIVENUE
Singular
Yieldlab
feedoptimise
iDerive

Integrations Supported

Appmax
Blotout
CS-Cart Free
CorralData
DataFeedWatch
Dataslayer
Delivr
FuseCommander
Invoca
Kochava
Lytics
Mabaya
Meltano
Mozart Data
PubGalaxy
ROIVENUE
Singular
Yieldlab
feedoptimise
iDerive

API Availability

Has API

API Availability

Has API

Pricing Information

$0.01
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France, NYC, London, Tokyo, Barcelona

Company Website

www.criteo.com

Company Facts

Organization Name

BidTheatre

Date Founded

2012

Company Location

Sweden

Company Website

www.bidtheatre.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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