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What is CustomerLabs 1PD Ops Platform?

CustomerLabs CDP is a digital marketing solution hosted in the cloud, designed to assist agencies, SaaS providers, and Ecommerce marketers in tracking, identifying, segmenting, synchronizing, and analyzing customer data effectively. This platform empowers marketers to craft personalized campaigns that span various channels without needing assistance from developers. You can gather and monitor customer information from diverse sources such as your website, apps, CRM, email, service platforms, and offline interactions. With identity resolution capabilities, it enables you to connect anonymous users across different platforms, providing a comprehensive 360-degree insight into your customers. Additionally, you can create targeted customer segments based on behavior, demographics, and user characteristics to facilitate timely messaging across multiple channels. Furthermore, this customer data can be effortlessly integrated with your current marketing tools, including Google Analytics and Google AdWords, enhancing your overall marketing strategy. With CustomerLabs CDP, you can ensure the accuracy of your customer data, ultimately supporting and informing your marketing choices more effectively. As a result, your marketing efforts can become more focused and successful, leading to improved customer engagement and satisfaction.

What is Audience Acuity?

Identity resolution involves the process of connecting different identifiers from a range of devices and interactions to build a unified and lasting profile for individuals. In the current digital environment, organizations encounter notable difficulties when they are unable to recognize and engage with consumers effectively across various platforms. A significant number of online users do not log in or authenticate, which results in lost opportunities to connect with potential clients. The goal is to develop a thorough understanding of the customer, which includes their digital identifiers and interactions with brands, ultimately enabling businesses to convert this insight into an outstanding customer experience. The urgency of this need increases as marketers prepare for the expected phase-out of third-party cookies. We have established a unique and exceptionally reliable identity graph that relies exclusively on deterministic methods and is designed for scalability. Our aim is to equip businesses with the tools necessary to accurately identify and engage with audiences across multiple channels and devices on a broad scale, ensuring that they capitalize on all valuable interactions. By improving identity resolution, companies can cultivate more robust relationships with consumers, refine their marketing approaches, and ultimately drive better business outcomes. This comprehensive strategy is essential for navigating the complexities of modern consumer engagement.

Media

Media

Integrations Supported

Facebook
Freshsales
Gist
Google Analytics
Mixpanel
Pipedrive
Qlik Application Automation
Salesforce
Segment
Shopify
Unbounce
Wufoo
Zapier
Zoho CRM

Integrations Supported

API Availability

API Availability

Pricing Information

$99.00/month
You can track upto 2500 website events per month with one standard integration in our free plan.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Customerlabs

Date Founded

2013

Company Location

United States

Company Website

www.customerlabs.com

Company Facts

Organization Name

Audience Acuity

Date Founded

2015

Company Location

United States

Company Website

audienceacuity.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Surveys & Feedback

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Identity Resolution

Not specified

Categories and Features

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio