Company Website

Ratings and Reviews 1,201 Ratings

Total
ease
features
design
support

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

What is D&B Hoovers?

D&B Hoovers helps sales, marketing, and revenue teams find better opportunities, engage buyers more effectively, and accelerate revenue growth. By combining trusted company and contact intelligence with buyer intent data, website engagement insights, business triggers, and AI-powered recommendations, D&B Hoovers helps organizations focus on the opportunities that matter most.   Teams use D&B Hoovers to discover new prospects, identify decision-makers, prioritize target accounts, and create more meaningful customer conversations. The platform provides a complete view of companies and buying signals, helping users understand who to engage, when to engage, and why an opportunity deserves attention.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers delivers trusted business intelligence across millions of companies and contacts worldwide. Users can leverage advanced prospecting tools, account insights, market intelligence, and real-time business events to support more informed sales and marketing strategies.   By reducing manual research, improving account prioritization, and helping organizations act on buying signals faster, D&B Hoovers enables teams to increase productivity, improve pipeline quality, and drive more predictable revenue outcomes.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Acxiom Real Identity
Bloomreach
Convertr
HubSpot Data Hub
LTi ASPIRE
Microsoft Dynamics 365
S&Q Capital IQ Pro
Salesforce
Teamwork.com
Workato
procurence meercat

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

Has API

API Availability

Pricing Information

Please contact for a quote
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.dnb.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

AI Sales Assistants

D&B Hoovers provides reliable business insights that enhance AI-driven sales processes. By integrating company information, contact details, purchasing indicators, significant events, and contextual account data, this platform empowers sales teams and AI applications to identify prospects, focus on key accounts, and take more informed actions. With D&B Hoovers, users can transition from gaining insights to executing strategies with increased efficiency and assurance.

Not specified

AI Sales Tools

D&B Hoovers enhances sales techniques with AI-based solutions by offering reliable company information, buyer indicators, contact details, and context for accounts, all of which can be seamlessly incorporated into current sales processes. The insights generated by AI enable teams to effectively prioritize leads, determine optimal next steps, and connect with potential clients in a more meaningful way, all while ensuring the integrity of the business data remains intact.

Not specified

B2B Data

D&B Hoovers offers reliable business-to-business company and contact intelligence, powered by the Dun & Bradstreet Data Cloud. Businesses can tap into a wealth of information, including corporate connections, industry analysis, firmographic details, financial metrics, and validated contacts. This comprehensive data enables organizations to enhance their prospecting efforts, prioritize accounts, engage customers effectively, and drive revenue growth strategies.

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Data Enrichment

D&B Hoovers empowers CRM and market strategy frameworks by integrating reliable business insights sourced from the Dun & Bradstreet Data Cloud. Companies can augment their account and contact databases with comprehensive company information, firmographics, relationships within corporate families, industry categorizations, financial metrics, and verified contact details. This process of enrichment enhances data integrity, boosts account transparency, and facilitates better-informed decisions in sales and marketing efforts.

Not specified

Lead Generation

D&B Hoovers empowers sales and marketing professionals to enhance their lead generation efforts by integrating reliable company and contact information with indicators of buyer intent, insights on website interactions, and immediate business developments. This platform enables users to pinpoint promising prospects, construct focused account lists, find key decision-makers, and prioritize their outreach according to purchasing behaviors and alignment with business needs. By merging data, intelligence, and AI-driven insights, D&B Hoovers streamlines the lead generation process and helps teams identify revenue opportunities at an earlier stage.

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Intelligence

D&B Hoovers provides insights into potential leads, enabling businesses to identify which prospects are most worthy of their focus and the reasons behind it. By integrating company information, validated contacts, purchasing indicators, web engagement data, significant events, and contextual details about accounts, this platform assists sales and marketing departments in streamlining their outreach efforts and enhancing the quality of their leads.

Not specified

Market Intelligence

D&B Hoovers provides businesses with the tools to track market developments and uncover potential opportunities via extensive market intelligence. Users can access a wealth of information, including the latest company news, industry dynamics, shifts within organizations, financial data, technological advancements, competitive analysis, and key business indicators. This valuable insight aids in enhancing strategic planning and improving customer interaction initiatives.

Not specified

Revenue Operations

D&B Hoovers equips revenue operations teams with reliable data and insights to enhance account planning, manage territories, develop prospecting strategies, build pipelines, and execute sales. By integrating with CRM systems and go-to-market tools, it fosters a cohesive perspective of accounts and opportunities, facilitating informed, data-driven decisions throughout revenue processes.

Not specified

Sales Acceleration

D&B Hoovers empowers businesses to enhance their sales effectiveness by offering insights into purchasing signals, opportunity indicators, and account intelligence seamlessly integrated into current workflows. This allows sales teams to dedicate less time to research and focus more on connecting with qualified leads, thereby boosting productivity and fostering more meaningful customer engagements. Consequently, organizations can identify opportunities more swiftly and develop their pipelines with greater efficiency.

Not specified

Sales Intelligence

D&B Hoovers serves as a powerful sales intelligence tool designed to assist revenue teams in recognizing, ranking, and responding to buying signals effectively. This platform integrates a wealth of resources, including company insights, contact information, market trends, financial data, key events, and intent analytics, allowing sellers to gain a deeper understanding of potential customers and interact with them in a more meaningful way. By leveraging D&B Hoovers, teams can concentrate on the most promising opportunities, thereby minimizing the time allocated to account research and enhancing their preparedness for discussions with clients.

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Predictive Modeling/Analytics
Prospecting Tools

Sales Prospecting

D&B Hoovers enhances contemporary sales prospecting by enabling sellers to pinpoint ideal accounts, establish connections with important decision-makers, and reach out to prospects at optimal moments. By utilizing buyer intent indicators, updates on companies, pivotal business events, insights on website interactions, and extensive company data, sales teams can streamline their outreach efforts towards the most promising opportunities for success.

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

Popular Alternatives

D&B Connect Reviews & Ratings

D&B Connect

Dun & Bradstreet

Popular Alternatives

Gong Reviews & Ratings

Gong

Gong.io
Apollo Reviews & Ratings

Apollo

Apollo.io