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What is Darts?

Darts simplifies the oversight of PPC advertising initiatives and social media efforts, facilitating the evaluation of campaign effectiveness. Drawing from our extensive background in PPC advertising that dates back to 2005, we created Darts with the support of numerous clients and a significant investment exceeding tens of millions of dollars. Each setting we apply in our systems goes through a thorough manual verification process; however, we originally managed every adjustment by hand until the workload became too great to sustain. In the autumn of 2009, we launched an automated model for managing bids, and by the spring of 2010, we proudly rolled out our first automated PPC campaigns. We understood that many businesses often struggle with the time and resources needed to accumulate the essential experience, yet they still desire impactful results, which we are enthusiastic to deliver. Throughout the years, our dedication to improving the online landscape has remained steadfast, and it fills us with pride to observe this advancement unfold, reinforcing our goal to enable others in their digital journeys. This continuous evolution not only motivates us but also strengthens our resolve to innovate and support our clients in achieving their ambitions.

What is Acquigo?

Acquigo is an Algorithmic Cloud for Marketing that empowers users to effectively manage their marketing campaigns. This comprehensive tool facilitates every aspect of campaign management, covering everything from initial planning to execution and response tracking across various channels like email, SMS, and push notifications. Regarding Acquigo, its sophisticated algorithms automate all facets of the campaign process, including audience targeting, planning, scheduling, execution, and optimization. In addition, it offers pre-packaged marketing campaigns, micro-segmentations, and relationship dashboards that enhance its utility. Developed by Xerago, a company that has specialized in marketing automation for approximately 15 years, Acquigo represents a significant advancement in the field. Xerago made a notable impact on the Indian market when it introduced marketing automation back in 2005, establishing a strong foundation for future innovations in this area. The evolution of Acquigo showcases how technology can streamline marketing efforts and improve engagement strategies.

Media

Media

Integrations Supported

Integrations Supported

Acoustic Campaign
Adobe Analytics
HCL Unica+
SAS Marketing Optimization
Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
Windows
Mac
Linux

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Darts

Date Founded

2013

Company Location

Russian Federation

Company Website

dartsplatform.com

Company Facts

Organization Name

Xerago

Date Founded

2003

Company Location

United States

Company Website

acquigo.com

Categories and Features

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Web Analytics

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Surveys
Test Scheduling
Visual Editor

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Data Visualization
Data-Driven Insights
Filters / Search
Social Media Analytics

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Lead Management

Conversational Marketing

Audience Segmentation
Email Automation
Group Messaging
Lead Distribution
Lead Qualification
Mobile Messaging

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Database Integration
Lead Segmentation

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Notifications
Lead Segmentation
Performance Metrics
Personalization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Device Targeting
Mobile Notifications
Notification Scheduling
Web Notifications

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