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What is Darts?

Darts simplifies the oversight of PPC advertising initiatives and social media efforts, facilitating the evaluation of campaign effectiveness. Drawing from our extensive background in PPC advertising that dates back to 2005, we created Darts with the support of numerous clients and a significant investment exceeding tens of millions of dollars. Each setting we apply in our systems goes through a thorough manual verification process; however, we originally managed every adjustment by hand until the workload became too great to sustain. In the autumn of 2009, we launched an automated model for managing bids, and by the spring of 2010, we proudly rolled out our first automated PPC campaigns. We understood that many businesses often struggle with the time and resources needed to accumulate the essential experience, yet they still desire impactful results, which we are enthusiastic to deliver. Throughout the years, our dedication to improving the online landscape has remained steadfast, and it fills us with pride to observe this advancement unfold, reinforcing our goal to enable others in their digital journeys. This continuous evolution not only motivates us but also strengthens our resolve to innovate and support our clients in achieving their ambitions.

What is C3 Metrics?

Tackle your most urgent marketing questions, including timelines for financial returns, choices regarding the purchase, sale, or retention of current marketing assets, the development of brand messaging and creative approaches, and expected benefits from future marketing investments. The MRC accreditation guarantees exceptional quality standards for measuring advertising effectiveness in both desktop and mobile web formats, with evaluations performed by one of the top four accounting firms. C3 Metrics amplifies marketing strategies' success through its Attribution Data Cloud and comprehensive solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), transforming outdated reporting systems into dynamic, actionable insights across multiple platforms. Organizations that utilize C3 Metrics generally see an average improvement of over 15% in their advertising return on investment, as well as an astonishing sixfold return on their investment in attribution. By harnessing these advanced tools, companies are positioned to make strategic choices that can greatly enhance their marketing effectiveness and overall success. Ultimately, leveraging data-driven insights enables businesses to stay ahead of the competition in the ever-evolving marketing landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Contact C3 for pricing quote.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Darts

Date Founded

2013

Company Location

Russian Federation

Company Website

dartsplatform.com

Company Facts

Organization Name

C3 Metrics

Company Location

United States

Company Website

c3metrics.com

Categories and Features

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Web Analytics

Not specified

Categories and Features

Campaign Management

Contact Database
Lead Management

Conversion Tracking

Not specified

Marketing Automation

Segmentation
Social Marketing

Web Analytics

Campaign Management
Conversion Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking

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