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What is Data Decisions Reach?

Reach, a specialized tool developed by DDG, assists FMOs in effectively connecting with audiences in the senior market. This cutting-edge platform offers same-day service, providing a detailed overview of key descriptor variables to accurately identify the most appropriate audience for products such as Medicare Advantage, Medicare supplements, and final expense insurance. By delivering precise names and addresses of individuals within the targeted demographic to your chosen mail supplier, Reach significantly improves the accuracy of customer acquisition strategies tailored to the specific traits of your county. Employing sophisticated modeling techniques, including a look-alike model, Reach enables the creation of customized audience profiles that refine and enhance your advertising messages. Furthermore, its response model assesses the potential success of campaigns, facilitating a more efficient allocation of direct marketing budgets by concentrating on those individuals who are most likely to convert. In addition to its robust modeling features, Reach prioritizes data security, boasting a SOC 2 Type 2 certification, and expertly manages the entire workflow of modeling, which includes handling deceased records and complying with USPS regulations. Ultimately, Reach not only simplifies the audience targeting process but also amplifies the effectiveness of marketing initiatives aimed at the senior market, ensuring that strategies are both precise and impactful. This comprehensive approach helps organizations navigate the complexities of senior market outreach with confidence and success.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Data Decisions Group

Date Founded

2016

Company Location

United States

Company Website

datadecisionsgroup.com/reach/

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Popular Alternatives

Popular Alternatives