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What is Dataseat?

You have complete access to all your data across various levels, from sales to bidding. Additionally, you have the capability to develop your own machine learning models that are tailored specifically for your applications and can be customized entirely by you. With Dataseat's in-house solutions, you gain unparalleled control over your data and bidding strategies, setting it apart from conventional DSPs. We simplify the process by implementing a straightforward flat fee structure for your media expenditures, ensuring there are no unexpected charges. Our platform is equipped with a wide range of tools that empower you to manage your app marketing comprehensively, covering everything from campaign creation to ongoing optimization and performance analysis. Ultimately, our mission is to equip marketers with all the essential resources they require for thriving in the realm of programmatic marketing, while also ensuring transparency, control, and a competitive pricing model akin to an in-house approach. Moreover, we believe that by providing these capabilities, we can foster a more innovative and effective marketing landscape.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Dataseat

Date Founded

2019

Company Location

United Kingdom

Company Website

www.dataseat.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Display Advertising

Not specified

Retargeting

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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