Derrick vs. Clay

Clay

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What is Derrick?

Derrick is an AI-powered sales intelligence and B2B data enrichment platform that helps organizations discover prospects, build contact databases, and automate go-to-market research. The software enables users to generate lead lists by describing their ideal customer profiles in natural language or searching company and professional databases. Prospect sourcing capabilities include LinkedIn Sales Navigator imports, Google Maps searches, company lookalike discovery, LinkedIn engagement data, and business directory information. Its enrichment engine provides more than 100 potential data points covering professional contact information, company characteristics, job titles, employment history, and technology usage. Email Finder and Phone Finder retrieve business email addresses and direct telephone numbers using multiple data sources to improve contact coverage. The platform also supports email verification, LinkedIn profile enrichment, company research, and website contact extraction to help users maintain accurate prospect records. AI-powered processing tools allow users to analyze individual records, score leads, summarize information, and perform customized research using OpenAI and Claude models. Sales signal monitoring identifies changes such as new employment positions, company funding announcements, hiring activity, and relevant business news. Derrick provides a Google Sheets add-on that enables users to enrich spreadsheet records, organize prospect lists, and run consecutive data processing operations without switching applications. Its web application, REST API, and Model Context Protocol server allow developers and AI assistants to execute the same enrichment functions through automated workflows and conversational interfaces. Integration options include La Growth Machine, Lemlist, Zapier, Make, and n8n, while credit-based billing charges for successful enrichment results rather than unsuccessful lookups.

What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

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Integrations Supported

Claude

Model Context Protocol (MCP)

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Integrations Supported

Claude

Model Context Protocol (MCP)

BetterContact

Crono

HG Insights

Hunter

Kitt AI

LeadMagic

Nimbler

OpenAI

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API Availability

Has API

API Availability

Has API

Pricing Information

€20/month

Free Version

Free Trial Offered?

Pricing Information

$185/month

Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.

Free Version

Free Trial Offered?