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What is Dolmen?

In an era where digital interactions are becoming increasingly vital for consumers, an astonishing 95% of retail revenue still comes from physical locations. These stores are crucial in helping you gain a better understanding of your clientele. By attracting new customers, you can uncover valuable insights regarding their preferences, buying habits, family situations, and the other retail venues they visit. It is crucial to enhance your database while creating relevant customer segments within a thoroughly secure environment. Elevate the effectiveness of your marketing strategies by utilizing diverse channels like email, SMS, rich SMS, and direct mail. Dolmen acts as a community-centric customer marketing platform that empowers retail businesses to collect and utilize data from both existing and potential customers. With an emphasis on building qualified databases, you can enrich your understanding of customer behavior. This comprehensive marketing solution streamlines the management of your promotional efforts while enabling data gathering across mobile, web, and in-store settings. Employing these resources allows businesses to craft a more tailored experience for every individual customer, ultimately fostering loyalty and driving sales. Enhancing customer relationships can lead to a deeper connection that benefits both the retailer and the consumer.

What is Adentro?

Adentro is a marketing platform that emphasizes visit-based strategies, designed to help physical businesses connect their online promotions and digital efforts to real store visits, thus equipping marketers with valuable insights about customer foot traffic and conversion rates at their locations. By enabling customers to connect to a business’s branded guest WiFi, Adentro collects visit and behavioral data, which is then enriched with a vast repository of nearly 100 million customer profiles to form customized audience segments; additionally, this platform offers a robust dashboard that showcases key performance indicators and supports the automation of marketing campaigns across a variety of channels, including well-known platforms such as Facebook, Instagram, TikTok, email, and SMS. Adentro also integrates effectively with industries like retail, food and beverage, entertainment, and hospitality, allowing brands to gather first-party data on-site, analyze it alongside a broad dataset, accurately target or re-engage their audience, and evaluate the actual results of their digital marketing efforts, ultimately improving their marketing effectiveness. This comprehensive strategy not only simplifies marketing initiatives but also provides actionable insights that can profoundly shape business strategies and drive growth. As a result, businesses can leverage this data-driven approach to enhance customer relationships and refine their marketing tactics over time.

Media

Media

Integrations Supported

Integrations Supported

Facebook
Instagram
TikTok

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per location

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Dolmen

Date Founded

2011

Company Location

France

Company Website

www.dolmen-tech.com/uk/

Company Facts

Organization Name

Adentro

Date Founded

2012

Company Location

United States

Company Website

adentro.com

Categories and Features

Local Marketing

Not specified

Retail Analytics

Not specified

Categories and Features

WiFi Marketing

Not specified

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