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What is DotActiv?

Are you in the market for category management software aimed at optimizing your shelf space? If so, we invite you to schedule a free online exploratory consultation with our team. This session will involve a comprehensive analysis of your unique circumstances, allowing us to create a customized agenda that reflects your business goals, category management needs, and overall framework. Before the consultation, we will contact you to share this personalized agenda, giving you the chance to suggest changes or add topics that are important to you. Our team will work closely with internal specialists to enhance and tailor the discussion points, content, and presentation based on your specific agenda. Following our initial discussion, we will set up an additional advisory consultation to deliver our customized recommendations to you. By doing so, we ensure that the insights provided are finely tuned to your requirements, empowering you to make well-informed choices for the expansion of your business. Furthermore, this process exemplifies our commitment to providing personalized support that aligns with your strategic objectives.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Activ8

Integrations Supported

API Availability

API Availability

Pricing Information

$70 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

DotActiv

Date Founded

2001

Company Location

South Africa

Company Website

www.dotactiv.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Category Management

Not specified

Planogram

Not specified

Retail Analytics

Not specified

Retail Execution

Not specified

Space Management

Not specified

Visual Merchandising

Not specified

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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