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What is Dreamdata.io?

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds. By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Transparency into the algorithms used to process and model data supports marketing compliance by giving teams confidence in AI-driven outputs. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer. Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery. The Data Insights Agent enables teams to ask questions in natural language and receive instant visualizations and insights — without SQL or IT queues — making sophisticated customer analysis accessible across the entire organization.

Media

Media

Integrations Supported

6sense
Albacross
Axis LMS
Demandbase
Google Ads
Google Search Console
HubSpot Customer Platform
Microsoft Advertising
Microsoft Dynamics 365
Pipedrive
Segment
Triblio
X Ads (Twitter Ads)

Integrations Supported

Adobe Analytics
Adobe CX Enterprise Coworker
Adobe Experience Cloud
Adobe Experience Platform Agent Orchestrator
Adobe Real-Time CDP
CloudOffix
Microsoft Azure

API Availability

Has API

API Availability

Has API

Pricing Information

$999 per month
Dreamdata offers four unique packages depending on your business needs:

- Free ($0)
- Team (from $999 per month)
- Business (from $2.499 per month)
- Enterprise (custom)
Free Version
Free Trial Offered?

Pricing Information

Please contact Adobe directly for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Dreamdata

Date Founded

2018

Company Location

Denmark

Company Website

dreamdata.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html

Categories and Features

Content Analytics

Not specified

Conversion Tracking

Not specified

Digital Analytics

Not specified

Go-To-Market

Not specified

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

Not specified

Web Analytics

Not specified

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics

Digital Analytics

Not specified

Marketing Analytics

Not specified

Web Analytics

Not specified

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