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What is EYE2?

Analyze how your brand stacks up against competitors on retail shelves, paying special attention to top-performing subcategories, brands, and customer demographics. Seek opportunities to expand your shelf presence while consistently measuring this against established objectives. Obtain shelf images that highlight your brands in various customer locations to assess visibility. Vigilantly monitor your SKUs' availability across multiple sales platforms, identifying products that often run low on stock and customers lacking adequate inventory. Track stock levels by subcategory, brand, SKU, and customer to uncover valuable insights. Evaluate your pricing shares for both well-performing and underperforming SKUs in the marketplace. Compare your prices to the market average, set clear targets, and analyze monthly trends to stay competitive. Identify pricing inconsistencies at different customer sites and take necessary actions to align with your pricing strategies. Additionally, keep an eye on your inventory's freshness in the market, addressing any issues that may pop up at customer locations. Recognizing patterns in freshness challenges within your supply chain can help prevent overstock situations. By implementing these strategies, you can significantly boost your brand's performance while improving inventory management practices, leading to better customer satisfaction and increased sales.

What is Brand Nudge?

Brand Nudge operates as a comprehensive retail-intelligence platform that delivers daily, actionable insights to brands concerning pricing, promotions, and their digital shelf performance, ultimately aiding in the protection of profit margins and promoting growth. The platform features robust pricing and promotion intelligence, which empowers brands to keep tabs on their pricing strategies across different retailers, evaluate price elasticity, and refine their promotional tactics. In addition, it offers digital shelf analytics that provide real-time insights into product availability, searchability, and visibility in various retail markets. It also includes retail media monitoring capabilities, which allow brands to verify media placements, analyze competitor campaigns, and optimize their advertising budgets across retail ad platforms. With its vast global presence, tailored alerts, and tools specifically designed for key roles such as commercial, sales, e-commerce, marketing, category management, and insights teams, Brand Nudge aims to convert retail data into strategic insights, fostering a unified approach among teams for market execution. This all-encompassing methodology guarantees that brands can maintain a competitive edge by effectively utilizing comprehensive analytics and insights to inform their strategies. By harnessing this wealth of information, brands can navigate the complexities of the retail environment with greater confidence and precision.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

eQuality

Date Founded

2015

Company Location

Lebanon

Company Website

www.e-qualitygroup.com/fmcg-product-eye2.html

Company Facts

Organization Name

Brand Nudge

Company Location

United Kingdom

Company Website

brandnudge.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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