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What is Easy Monetization?

Yandex provides an all-encompassing solution for app monetization, expertly managing the setup to potentially enhance your ad revenue significantly. The service encompasses the implementation of ad units from multiple advertising networks while also creating a consolidated mediation system. By continuously tracking performance metrics, we can make timely adjustments to improve overall results. We simplify the revenue collection process by aggregating earnings from all networks and offering monthly payouts, thus eliminating the complications associated with minimum payout thresholds for each network. Furthermore, we offer comprehensive support for integrating the SDK into your application and ensure a seamless transition if you are moving from other mediation platforms. Users will enjoy the convenience of a single account that gives them access to all advertising networks and their corresponding statistics, negating the need for multiple registrations or contract negotiations. Our solution supports a wide array of ad formats, such as banners, rewarded videos, interstitial ads, app open ads, and native ads, making it versatile for different app types. In addition, we conduct thorough analyses to pinpoint the most profitable ad networks specifically suited to your target country and region, helping you to fully maximize your earning potential. Thus, with Yandex, the process of monetizing your app is not only efficient but also highly effective, ensuring you reap the benefits of a well-structured strategy.

What is Adsterra?

Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra partners with over 45,000 direct publishers, alongside more than 16,000 advertisers, affiliates, and media agencies spanning 248 GEOs. The company delivers a diverse selection of advertising formats, including Popunder, In-Page Push, Social Bar, and Interstitial ads, serving both mainstream and niche verticals. The platform accommodates different user needs by offering both self-service and fully managed accounts. Advertisers can efficiently launch, manage, and refine campaigns using advanced targeting features and optimization tools, while publishers are equipped to monetize web and social traffic through a variety of ad formats within an intuitive, automated environment. High standards of traffic quality and compliance are upheld by integrating both automated technologies and manual review processes. The platform supports a wide range of pricing models, such as CPM, CPC, CPA, and RTB, complemented by flexible payment solutions and reliable payout cycles. Focusing on global scalability, operational transparency, and performance-driven outcomes, Adsterra continues to reinforce its role as a well-established participant in the digital advertising landscape. Awards & Recognition Adsterra has built a strong and enduring reputation within the adtech sector. The company is consistently shortlisted for prominent industry awards and secures multiple accolades on an annual basis. In 2025, Adsterra earned several significant titles: - Best Advertising Network of the Year 2025 — uCompares Awards - Best Traffic Source 2025 — uCompares Awards - Top-3 Ad Networks 2025 — OfferVault - Best Popunder & Clickunder Network 2025 — Affbank Awards - Best Mobile Advertising Network 2025 — Affbank Awards

Media

Media

Integrations Supported

AdsBridge
AppLovin
AppsFlyer
BeMob
Binom
CAKE
CPV Lab Pro
Chartboost
Digital Turbine
Google AdMob
Keitaro
Liftoff
Mintegral
RedTrack
Start.io
TUNE
Tapjoy
Voluum
ironSource

Integrations Supported

AdsBridge
AppLovin
AppsFlyer
BeMob
Binom
CAKE
CPV Lab Pro
Chartboost
Digital Turbine
Google AdMob
Keitaro
Liftoff
Mintegral
RedTrack
Start.io
TUNE
Tapjoy
Voluum
ironSource

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/easy/

Company Facts

Organization Name

Adsterra

Date Founded

2013

Company Location

Cyprus

Company Website

adsterra.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

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