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What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

What is Dataslayer?

Effortlessly create and maintain up-to-date reports in Google Sheets with automatic updates. You can easily extract data from various platforms such as Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. With DataSlayer, you can trust that your Google Sheets data and personal information are kept private, as it does not have access to them. All your spreadsheet and API information is securely stored on Google servers, ensuring that no data is transferred or saved by DataSlayer. The Enterprise plan provides a dedicated Account Manager who specializes in performance marketing for additional support. Importing campaign data from sources like Facebook, TikTok, Bing, Google Ads, DV360, and Google Analytics becomes a breeze with Dataslayer for Google Sheets. Within mere minutes, you can access your data, automate your reporting, and free up valuable time for other responsibilities. This efficient process not only boosts productivity but also empowers you to make more informed decisions rooted in real-time insights, transforming your approach to data management. By leveraging these tools, businesses can foster a culture of data-driven decision-making that ultimately leads to improved outcomes.

Media

Media

Integrations Supported

Integrations Supported

Bing
Criteo
Google Ads
Google Analytics
Google Cloud BigQuery
Google Search Console
Google Trends
JSON
LinkedIn Ads
MariaDB
Meta Ads
Microsoft Advertising
MongoDB
MySQL
PostgreSQL
SQL Server
Snapchat Ads
Stripe
TikTok Ads
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Company Facts

Organization Name

Dataslayer

Date Founded

2020

Company Location

Spain

Company Website

dataslayer.ai/

Categories and Features

Marketing Automation

Not specified

Categories and Features

Marketing Analytics

Not specified

Performance Marketing

Not specified

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