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What is EasyDMP?

A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.

What is Adext?

Take your business's expansion and efficiency to entirely new levels. To successfully boost lead generation and surpass your rivals, it is crucial to thoroughly understand the emerging audiences actively seeking specific products while strategically investing in digital media. By focusing on enhancing your return on investment through comprehensive optimization techniques and managing high-volume campaigns, remarkable results can be achieved. Our cutting-edge machine learning algorithms analyze vast amounts of data to pinpoint the most profitable audience segments at precisely the right times. Adext not only gathers and interprets your advertising data but also forecasts future outcomes by duplicating your ad groups without making any changes. You have the freedom to set your financial parameters and decide the timeline for optimization. Once your campaign is initiated, Adext will prioritize the discovery of Dynamic Audiences, which signals the start of our AI's process to refine your advertising strategies and produce outstanding results. This revolutionary method guarantees that your marketing tactics stay flexible and responsive to the evolving landscape of the market, ultimately leading to sustained growth and success. With such adaptability, your business can thrive amidst competition and ever-changing consumer behavior.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Google Ads
Instagram
YouTube

Integrations Supported

Facebook
Facebook Ads
Google Ads
Instagram
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Squadata

Company Location

France

Company Website

www.squadata.net/en/data-management-platform/

Company Facts

Organization Name

Adext AI

Date Founded

2016

Company Location

United States

Company Website

www.adext.ai/enterprise/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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