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What is EasyDMP?

A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.

What is Anonymised?

Anonymised is a revolutionary data platform that functions without the use of personal identifiers, enabling publishers and advertisers to successfully connect with, analyze, and evaluate extensive audiences while ensuring the protection of individual data. This platform improves audience targeting by granting access to demographics that were previously difficult to engage, all while maintaining a strong commitment to privacy. By employing advanced audience insights and predictive artificial intelligence, it aids in identifying potential new customer segments. Additionally, Anonymised features attribution capabilities through cohort-based data, which allows for the evaluation of conversion rates post-exposure. In an era where traditional cookies are becoming obsolete and privacy concerns are on the rise, Anonymised offers a well-rounded solution that balances performance with compliance to regulatory standards. It acts as a crucial link between publishers seeking to optimize their audience monetization strategies and advertisers striving for enhanced marketing efficiency. The innovative technology behind Anonymised ensures scalability, accurate targeting, and strict adherence to privacy laws. By harnessing cross-publisher audience data, publishers can effectively monetize their entire user base by reaching out to all consenting users. Moreover, this dual emphasis on customer engagement and regulatory adherence positions Anonymised as an essential contributor in the rapidly evolving digital marketing sphere, paving the way for future innovations and practices.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Squadata

Company Location

France

Company Website

www.squadata.net/en/data-management-platform/

Company Facts

Organization Name

Anonymised

Date Founded

2019

Company Location

United Kingdom

Company Website

www.anonymised.io

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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