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What is Eloqua?

Engage your audience through strategically crafted campaigns that utilize multiple platforms, including email, display, search, web, video, and mobile. Oracle Eloqua equips marketers with premier tools for managing leads and campaigns, allowing them to engage with the right audience at the perfect time within the buyer's journey, while also providing real-time analytics and insights. Utilizing the right marketing automation solution can greatly transform the interactions between businesses and marketers, enhance operational efficiency, and provide immediate insights to optimize return on investment effectively. Moreover, the success of demand generation, email marketing, and lead management depends on advanced and interconnected platforms capable of tracking potential customers across all digital channels, which ensures timely, personalized, and remarkable customer experiences. This capability also prompts a vital consideration: how does your marketing automation software and its maturity stack up against that of your industry competitors? Gaining this understanding can reveal opportunities for growth and innovation that are crucial for maintaining a competitive edge in the market. Ultimately, adopting a proactive approach to evaluating and evolving your marketing strategies can lead to sustained success.

What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Media

Media

Integrations Supported

Alumio
Axis LMS
CaliberMind
Data Sentinel
DataMatch
Ion
KickFire
Knak
LeadsBridge
ON24
Peaka
Puntt AI
Qlik Application Automation
Salesforce Data 360
StarfishETL
SurveyMonkey
Taxi for Email
Titan CMS
Vidyard
Zendesk

Integrations Supported

Alumio
Axis LMS
CaliberMind
Data Sentinel
DataMatch
Ion
KickFire
Knak
LeadsBridge
ON24
Peaka
Puntt AI
Qlik Application Automation
Salesforce Data 360
StarfishETL
SurveyMonkey
Taxi for Email
Titan CMS
Vidyard
Zendesk

API Availability

API Availability

Pricing Information

$2000 per month

Pricing Information

$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/automation/

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Categories and Features

Demand Generation

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Employee Advocacy

Not specified

Landing Page

Not specified

Lead Generation

Not specified

Lead Scoring

Not specified

Marketing Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

Not specified

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