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What is Enrich Layer?

Enrich Layer operates as a comprehensive B2B data enrichment platform, providing a unified API that empowers developers and technical teams with extensive and up-to-date insights on individuals, organizations, job postings, and online activity, thus allowing applications and internal systems to improve user and prospect data without the complications of managing multiple vendors. By integrating and standardizing both public and structured data into a dependable RESTful JSON API, it enables users to access detailed professional profiles that encompass work experience, educational credentials, skill sets, contact details, firmographics like revenue and industry, along with real-time market indicators such as active job openings and SEO trends. This versatile functionality is beneficial for a range of applications including CRM enrichment, lead scoring, recruitment tools, sales intelligence, and analytical solutions. Furthermore, Enrich Layer combines various curated data sources into a single, scalable layer that adapts efficiently to usage, while providing powerful query options across datasets pertaining to people, companies, and job opportunities through bulk endpoints and webhooks. By utilizing these capabilities, teams can greatly automate and optimize their data enrichment processes, thereby improving overall operational efficiency and maximizing productivity in their workflows. This innovative approach ensures that businesses remain competitive by leveraging accurate and timely data to inform their strategies.

What is Apollo?

Apollo is a unified AI sales platform designed to support prospecting, outbound engagement, inbound conversion, data enrichment, and deal execution across the revenue lifecycle. The platform is built around Apollo Data, a large B2B information network containing company and professional contact information used for targeting, research, and enrichment. Sales teams can search for prospects using advanced criteria, access verified contact details, build account lists, and prioritize potential buyers based on fit and intent signals. Multichannel engagement tools support automated email sequences, calling, follow-ups, task management, meeting scheduling, and workflow automation. Email deliverability features provide guardrails intended to help teams manage outbound sending practices and protect campaign performance. For inbound sales, Apollo can identify website visitors, capture and qualify leads, enrich incoming data, and route prospects to the appropriate sales representatives. Data enrichment tools can fill missing fields, refresh existing CRM records, and help maintain more accurate company and contact information across the sales stack. Deal execution capabilities include call recording, conversation intelligence, meeting preparation, follow-up assistance, sales coaching, pipeline management, and performance analytics. Apollo’s AI Assistant helps automate prospect research, messaging, prioritization, and other time-consuming sales activities, while Apollo MCP can extend selected platform capabilities into compatible AI environments. The platform also provides integrations, APIs, a Chrome extension, lead scoring, dialer functionality, reporting, and workflow tools that can replace several separate sales applications. Apollo is designed for sales development representatives, account executives, marketing teams, revenue operations professionals, sales leaders, and founders that want a connected platform for building pipeline and managing revenue activity.

Media

Media

Integrations Supported

Tadata
Agentic Brain
Artisan
Default
Foundry ABM
Josys
Knock2
Koncert
Metaflow AI
Microsoft Outlook
Mimasa AI
OpenAI
OpenAI Codex
OpenGTM
Outreach
RevvedUp
Sparkbase
Tapistro
VeriMails
Zapier

Integrations Supported

Tadata
Agentic Brain
Artisan
Default
Foundry ABM
Josys
Knock2
Koncert
Metaflow AI
Microsoft Outlook
Mimasa AI
OpenAI
OpenAI Codex
OpenGTM
Outreach
RevvedUp
Sparkbase
Tapistro
VeriMails
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$588 per year
Free Version
Free Trial Offered?

Pricing Information

$49/seat/month
Professional - $79/seat/month
Organization - $118/seat/month
Custom - Talk to Sales
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Enrich Layer

Company Location

United States

Company Website

enrichlayer.com

Company Facts

Organization Name

Apollo.io

Date Founded

2015

Company Location

United States

Company Website

www.apollo.io

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Call Recording

Archiving
Call Sharing
Distributed Call Recording
Event Triggered Recording
File Transfer
Instant Retrieval
On-Demand Recording
Recording Bookmarking
Scheduled Recording
Screen Activity Recording
Video Call Recording

Conversation Intelligence

AI Insights
Account Health Alerts
Call Analytics
Call Recording
Call Recording Cloud Storage
Call Snippets
Call Transcription
Call/Meeting Sharing
Sales Coaching
Topic Tags
Topic-Based Analytics
Video Conferencing Analytics
Win/Loss Analysis

Email Verification

Bulk Email Verification
Catch-all Server Detection
Disposable Email Detection
Domain Check
Mail Server Validation
Single Email Verification
Spam Trap Detection
Syntax Check

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Acceleration

CPQ
Campaign Management
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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