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What is Epsilon Digital?

Explore a digital advertising solution designed to engage audiences frequently ignored by other partners, such as valuable Apple device users and those who participate offline. Our distinguishing feature lies in our remarkable capability to associate every digital impression with a real person, guaranteeing that our strategies are focused on generating concrete business outcomes tailored to your unique objectives. Many marketers face substantial discrepancies in their reported results, often overlooking as much as 80% before making the switch to Epsilon Digital. With our innovative platform, concerns about missing attributions will become obsolete, as we offer extensive insights into all customer interactions and purchases across the open web. Additionally, our dedication to transparency and responsibility ensures that you can have unprecedented confidence in the accuracy of your advertising initiatives, allowing for more effective decision-making in your campaigns. This comprehensive approach not only enhances your understanding of audience engagement but also maximizes your return on investment in digital marketing.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Dyspatch

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/epsilon-digital

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Popular Alternatives

Popular Alternatives

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