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What is Equity Matrix?

Equity Matrix is a cutting-edge online platform aimed at helping startup founders, co-founders, and partners efficiently monitor their equity in real-time. This tool empowers teams to log their work hours and financial investments, set market values for their contributions, and apply customizable multipliers to convert cash inputs into equity shares. It continually recalibrates ownership stakes based on the total contributions of each individual, automatically updating the equity table as new inputs are recorded. The application includes shared, timestamped records, which allow co-founders to review their contribution history and observe how ownership percentages evolve with shifts in roles and levels of engagement. Users can conveniently document their contributions directly within the app or through integration with Slack, enhancing overall usability. As teams look to finalize their ownership arrangements or begin fundraising initiatives, the contribution log serves as a crucial component for developing a standard capitalization table. Equity Matrix is specifically designed for early-stage teams that value a contribution-centric method for outlining and debating the distribution of founder equity, making it an essential tool for promoting transparency and collaboration among all team members. Furthermore, this platform also facilitates improved communication, ensuring that every partner remains informed about the latest updates in equity distribution and changes in ownership structure.

What is Equical?

Equical is an innovative equity management platform that leverages business intelligence tailored for startups facing the unique challenges of emerging markets, specifically in Africa including Nigeria, and extending to regions like Latin America, Southeast Asia, and India. This platform effectively tackles the specific hurdles typical in these areas, such as managing transactions in multiple currencies, complying with local regulations like those set by the Nigerian SEC, Brazilian CVM, and Indian SEBI, and addressing the inadequacies of traditional US-centric solutions such as Carta and Pulley, which can often be unsuitable or excessively costly. By providing modern and automated tools, Equical simplifies the management of ownership structures, removing the disarray of spreadsheets, tedious manual calculations, and compliance headaches. Its mission is centered on fostering fairness, transparency, and delivering real-time insights into equity distribution and tracking. Among its standout features are AI-enhanced cap tables that allow for automatic updates and precise dilution modeling, enabling users to evaluate different funding scenarios, such as determining the effects of raising $2 million at a $15 million pre-money valuation. Equical's dedication to understanding the particular requirements of startups in these vibrant markets empowers entrepreneurs to make well-informed decisions regarding their equity management. Consequently, it not only supports their growth but also enhances their overall operational efficiency.

Media

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Media

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Integrations Supported

Slack

Integrations Supported

API Availability

API Availability

Pricing Information

$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Trial Offered?

Pricing Information

$80
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Equity Matrix

Date Founded

2025

Company Location

United States

Company Website

equitymatrix.io

Company Facts

Organization Name

Equical

Date Founded

2025

Company Location

Lagos Nigeria

Company Website

www.equical.tech

Categories and Features

Equity Management

Not specified

Categories and Features

Equity Management

Not specified

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