ExecAtlas vs. Backstory

ExecAtlas delivers cutting-edge relationship intelligence designed to empower professionals engaged in deal-making, business development, and sales efforts. It effectively tackles the crucial “last mile” challenge by providing timely access to vital information necessary for successfully closing deals. By merging data with actionable insights, your approach can prioritize relationships, making them central to every opportunity. Uncover connections by scrutinizing organizational data and aligning CRM activities with relationship maps of executives and board members, thereby identifying influential individuals who can help tilt negotiations in your direction. Stay updated on changes in executive and board member roles, ensuring you receive immediate alerts about significant leadership transitions in your target accounts. Speed up your sales cycles by establishing connections with key decision-makers and influencers within your targeted organizations, while also exploring new business prospects throughout your contact network. With a wealth of over 2.5 million profiles of executives and board members, along with more than 360 million professional connections, all accessible on a single platform, you can refine your relationship management strategies. This all-encompassing tool not only bolsters your strategic initiatives but also cultivates more profound connections within your sector, ultimately enhancing your overall effectiveness in achieving business goals.

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.