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What is Folloze?
                Today's digital consumers have a strong desire for remarkable interactions. To capture their attention, it’s essential to provide experiences that are truly memorable and distinct. Within just thirty minutes, you can create captivating digital experiences for buyers. Our user-friendly no-code design tool streamlines the execution of various marketing strategies across the entire buyer journey. By leveraging your existing data, content, and messaging, you can customize and guide buyers along their unique paths, all while scaling your efforts effectively. Launch targeted marketing campaigns that allow your sales team to focus on the most pertinent accounts, supporting them in reaching their booking goals. Assess target accounts through a collective lens of engagement that includes all activated channels and interaction points. This enables you to gain a deeper understanding of both known and unknown buyers, recognizing their needs, challenges, and the current phase of their journey, which significantly boosts your marketing strategies' overall effectiveness. By adopting this all-encompassing methodology, not only do you enhance your comprehension of buyers, but you also cultivate more profound relationships with them, paving the way for long-term loyalty and success.
            
        
            What is Demandbase?
                Delve into the cutting-edge world of AI-enhanced advertising methods with Demandbase, a specialized Account-Based Marketing platform designed specifically for B2B companies. This innovative tool empowers you to execute Account-Based Marketing seamlessly across your entire sales funnel. Create a focused list of potential businesses that match your offerings, drawing on insights that go well beyond traditional firmographic data to include product interaction, organizational fit, cultural resonance, financial strength, interests, investments, and existing partnerships. Pinpoint essential decision-makers within your target organizations as they browse online. Engage them with personalized messaging and advertisements that cater to their specific challenges and needs. Deliver an exceptionally customized experience for each visitor to your website by fine-tuning aspects such as headlines, content, visuals, calls to action, and downloadable resources. Arm your sales team with crucial insights that boost engagement and elevate the quality of customer interactions, ultimately aiding them in successfully closing deals. By taking this holistic approach, your marketing strategies will resonate profoundly with potential clients, cultivating stronger relationships and paving the way for sustained success. In a landscape where personalization is key, leveraging such advanced tools can significantly enhance your competitive edge.
            
        
            Integrations Supported
            
                
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    HubSpot Marketing Hub
            
            
        
        
    
        
        
            
                
    Hushly
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    Box
            
            
        
        
    
        
        
            
                
    Causal
            
            
        
        
    
        
        
            
                
    Contentsquare
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    Gatheround
            
            
        
        
    
        
        
            
                
    Gmail
            
            
        
        
    
        
        
            
                
    Google Analytics
            
            
        
        
    
        
        
            
                
    HubSpot Marketing Hub
            
            
        
        
    
        
        
            
                
    Hushly
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
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                Has API
            
            
        
        
    
                Pricing Information
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                Free Version
            
            
        
        
    
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                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
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                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
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                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
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                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Folloze
Date Founded
2012
Company Location
United States
Company Website
www.folloze.com
Company Facts
Organization Name
Demandbase
Date Founded
2006
Company Location
United States
Company Website
demandbase.com
Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Channel Marketing
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Analytics
                                        
                                    
                                    
                                    
                                        Content Management & Sharing
                                        
                                    
                                    
                                    
                                        Incentive Management
                                        
                                    
                                    
                                    
                                        Inventory Control
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multiple Channel Configurations
                                        
                                    
                                    
                                    
                                        Order Management
                                        
                                    
                                    
                                    
                                        Partner Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Social Promotion
                                        
                                    
                            
                        Collaboration
                                        Brainstorming
                                        
                                    
                                    
                                    
                                        Calendar Management
                                        
                                    
                                    
                                    
                                        Chat / Messaging
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Project Management
                                        
                                    
                                    
                                    
                                        Real Time Editing
                                        
                                    
                                    
                                    
                                        Task Management
                                        
                                    
                                    
                                    
                                        Version Control
                                        
                                    
                                    
                                    
                                        Video Conferencing
                                        
                                    
                            
                        Content Marketing
                                        Audience Targeting
                                        
                                    
                                    
                                    
                                        Brand Management
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Categorization / Grouping
                                        
                                    
                                    
                                    
                                        Conversion Tracking
                                        
                                    
                                    
                                    
                                        Distribution Management
                                        
                                    
                                    
                                    
                                        Editorial Calendar
                                        
                                    
                                    
                                    
                                        Multi-Channel Publishing
                                        
                                    
                                    
                                    
                                        Publish Scheduling
                                        
                                    
                                    
                                    
                                        SEO Management
                                        
                                    
                                    
                                    
                                        Social Media Management
                                        
                                    
                                    
                                    
                                        Video Management
                                        
                                    
                            
                        Inside Sales
                                        Auto-Dialing 
                                        
                                    
                                    
                                    
                                        Call List Management
                                        
                                    
                                    
                                    
                                        Call Recording
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Dashboard
                                        
                                    
                                    
                                    
                                        Data Management
                                        
                                    
                                    
                                    
                                        Lead Capture
                                        
                                    
                                    
                                    
                                        Lead Distribution
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                            
                        Sales Enablement
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Goals / Quota Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Meeting Management
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Presentation Management
                                        
                                    
                                    
                                    
                                        Proposal Management
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                                    
                                    
                                        Training Management
                                        
                                    
                            
                        Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Marketing Analytics
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Dashboard
                                        
                                    
                                    
                                    
                                        Performance Metrics
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        ROI Tracking
                                        
                                    
                                    
                                    
                                        Social Media Metrics
                                        
                                    
                                    
                                    
                                        Website Analytics
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                            
                        